Your Mobile App Reviews

If the first and perhaps only review that comes up for your mobile app is negative – how likely are other people going to give it a try? Most likely, not very many. Today, we will focus on one of the MOST under utilized methods of promoting your app… and for that matter, almost anything. Reviews.

If you have a good app, then you want to make a reasonable effort to get reviews for it. This should be one part of your market launch. You want reviews for your app on every venue in which it is available.  Why?  About 8 in 10 people are influenced by reviews when making online purchases – and that extends to free apps, too.

Ideally, you want 2-3 reviews up within your first week of public launch. It can be worthwhile to “refresh” the pages your apps are on after 30 or 90 days and perhaps again after 6 months – by getting an additional comment added. If the site your app is on lets you modify your app’s description, that is another way to boost its SEO.

“Great App”
“Lots of Fun”
“Helps pass the time”

Those are comments, not reviews.  Comments are good, too – but quality reviews do carry more weight.

Depending upon the nature of the app, the review should be at least 2-3 sentences. If space permits, and it is appropriate, longer reviews are good. There are people who buy almost entirely based upon reviews. Above and beyond your app description, solid reviews give your product more depth.

A solid review covers installation, interface, graphics, sound (if applicable), game play, special features, a challenge rating, age range it is suitable for, AND what can be made better. A review for a strategy game might run something like:

“Easy to install with an easy to use interface. Graphics are on par with most of its genre. The game starts with a quick tutorial introducing most of the main things you need to do to win. As it focuses upon combat, unit movement and combat is controlled by point and click. The cool part is that each unit has a special ability, can gain experience and become even stronger as the game progresses. Plus you can buy extra equipment with the in-game currency. It is fun to play, but hard to master.”

If you have a few friends and colleagues, ask them if they would be willing to help you out by doing a review after downloading your app from one or two stores.  Of course, you want to reimburse them – unless you have promo codes you can give them or your app is free.

You do want the reviews to be an accurate and honest reflection of your app.   Exaggerating and purposely overlooking shortcomings is considered unethical and can invite lots of negative feedback.

Some people buy and take time to download free apps substantially on the basis of reviews.

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Project Manager at the Opera Mobile Store providing Sales-Marketing support. Content development and research.

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