Toward a better understanding of how social networks work

Social networking is central to developing multiple points of presence. It would be my first recommendation to be “everywhere you can be” – but each involves an investment in time. However, when we are talking about social networking, this does not necessarily mean very much of “your time” or “your effort” – so long as there is someone with the interest to do “do it”.

If you do something good enough, you can bet there will be someone out there who will take it upon themselves to set up web pages about what you do ( is a good example, and that is a Seth Godin project).

What is the purpose of the Internet?  Simply speaking it enables people to communicate and share information free from most physical constraints.

What do people do on Facebook (and other social network sites)?

  • They talk with friends
  • They share pictures, infographics, videos
  • They play games – and the games they play often encourage them to invite their friends to play them, too.
  • They engage both topically, geographically and by language.
  • Many are seeking to expand their own social networks.
  • Many are promoting their own interests – their business, their hobbies, their music, etc.

What are the reasons to be on the same social networks?

  • Lots of other people are already there and using it.
  • They are free and easy to use.
  • Your “competitors” are there.
  • If you are connected with others, what you post might be picked up by them.

People with similar interests tend to congregate together (birds of a feather…).  As with everything else, there is a process associated with this congregating – networking.  The simple goal is to help others meet up with others who have similar interests.  This typically leads to the formation of groups – guilds, blogs, podcasts, possibly businesses.

There is an exceptionally high conversion rate on word of mouth advertising between people who share very similar interests in games.   My niche is in war games, spanning over 30 years of play.   Within this fairly narrow niche, my personal recommendation for a game would induce many of my peers to buy it, and vice versa — because we have.

There is another axiom at play which is the bedrock of word of mouth advertising.  What others have to say about you is exponentially more important than anything you could say about yourself.

So, when you make it a regular habit to recognize and share an article they’ve written, an event they are holding, someone trying to form a guild in the context of your app/game, or a content review – you are well on the way of developing a great relationship.  If you are promoting them, giving them love for promoting your app, they are increasingly likely to promote your future promotions.

Everything does not always have to be about you.  The less it is, probably the better until something really important comes up.

Project Manager at the Opera Mobile Store providing Sales-Marketing support. Content development and research.

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