The Benefits of Gaming Guilds

• We all like different types of games – MMO’s, MOBA’s, FPS, eSports, etc.,
• We play for different reasons – fun, competition, to pass the time, to socialize, and more.
• We have different habits – casual or hardcore, pay to play, play for free, solo or group, pve or pvp, etc.

The aim of this article is to cover the benefits of being part of or even forming a gaming guild. Each game has its own dynamics and the “guild” may be called by different names. Guilds are groups of players who are usually friendly and try to work together toward common “game” interests. Considering all of the above variables, we will approach the “guild” in somewhat generic, near universal terms from the perspective of a player and as a current or aspiring guild leader.

Guilds for Players

Being part of a good guild brings with it numerous benefits:

  • Guild chats enhance your social experience.
  • Better access to tips and guidance for game play.
  • Guild members may donate in game items (equipment or crafting materials) to help you advance.
  • Guild members are often willing to “Group” with you to tackle “group content”.
  • Guilds usually offer in-game perks (from stat bonuses to storage space) you might need to pay real money for.
  • Access to the highest tier, end-game content with the best gear (raids).
  • Some guilds provide training for player vs player and guild vs guild events.
  • Guild membership can lead to long-term, real-life friendships.
  • Membership in some very competitive guilds can be prestigious and lead to tournament play where the stakes can include real electronic gear or even cash payouts.

In many games, guilds advance gaining prestige and perks relative to the total of their player’s achievements. Thus, most guilds are always happy to get new members. If you really enjoy a game and think you will play it frequently, it is worth doing some research before joining a guild. You might check out their guild web site (if they have one), watch to see how active they are in ”world chat”, examine game-specific guild rankings, or spend some time talking to their guild master or a guild officer. Ultimately though, the benefits of being part of a guild far outweigh “going solo”.

Guilds for Soloists

More and more social games involve “persistent worlds”. Many players do prefer to play solo – something a lot of people do not understand. It seems counterintuitive to play solo in a Massive Multi-Player Online Game of any type. Many players are subject to frequent and unpredictable interruptions – perhaps on call for work, watching after children of their own, or any number of other reasons. Players who do not group are likely trying to be polite, not wanting their interruptions to slow you and the rest of your group down.

If this describes you, it should not hold you back from find a guild that is good for you. Most guilds would still be very happy to have you, just explain that you may not be able to participate in all group activities because you may have frequent interruptions. Real Life always comes first.

Guilds for Guild Masters

All of the benefits listed for players apply to guild masters and officers, too. There are all types of guilds, casual and hard core, some intending to remain small and others much more ambitious – and spanning “multiple games”. We’ll take a look at how to set up and develop a game guild in the next article. It is appropriate to point out some additional benefits present and aspiring guild masters might consider for realizing additional benefits from their game play.

Guild Web Sites/Pages – Not all guilds have one, but it can be very helpful to have one for recruiting new players. Many games offer in-game currency for referrals. Setting up a guild web page may require “some work” but the dividends can be worth it. Many gaming communities provide free “guild web page” hosting and the same can also be achieved through most social networks. Simply setting up a guild web page provides exposure to basic web site development (a real job and business skill) and provides you the means to reach new players before they join a game.

Guild Officers – You don’t need to do everything yourself. As you begin developing your guild, others may volunteer for “special duties” – some may be very social and happy to help recruit, others might want to specialize in Player vs Player competition, organizing raids, setting up your guild web page.  The entire process of appointing officers provides experience in setting up real organizational structure.

Social Networking – If you set up a guild web page, you can add a Facebook or Pinterest presence, too. Leastwise, as the “guild master” if you want something for your guild, you can advertise for volunteers in your own guild, web site and social networks.   Elaborating upon why people would want to join your guild is itself an exercise in marketing.

Guild Perks and Fundraisers – Guild stuff usually costs some combination of real or in-game currency.  The more perks your guild has, the easier it can be to attract new members.  How you finance that, especially if you are approaching this from a “free to play” perspective is not a whole lot different from bootstrapping a real business.

Those are some real world benefits of developing a guild that have more far reaching uses than simply taking down an “end-game boss”.  There are potentially many more benefits – suffice that if you really enjoy playing games we moving toward a world where there are (or can be) incentives to do so… and it is not all that different from liking football so much that you become a professional football player.

Mega Metagaming – per Wikipedia, “Metagaming is any strategy, action or method used in a game which transcends a prescribed ruleset, uses external factors to affect the game, or goes beyond the supposed limits or environment set by the game.”

I’m sort of inventing the term as it generates all of 45 search results on Google. It is not new, people have been doing it for years perhaps as the natural (and perhaps unintentional) result of developing their “gaming guilds” or “gaming sites” into something that is or comes close to being a “real world business” – where guilds or teams have a “brand name of their own”.

Those who understand the various dynamics applicable to mobile app and game designers are able to apply those dynamics to their own benefit, the benefit of their members and the benefit of the developers, too.

But, we’ll leave this subject for discussion after discussing how to set up and develop a good guild.

Project Manager at the Opera Mobile Store providing Sales-Marketing support. Content development and research.

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