Tag: stats

Cross-platform mobile app store now serves 140,000 apps to 75M monthly visitors

The Opera Mobile Store, the fifth-largest mobile app store in the world, today announced that it has tripled the size of the store in the last 12 months, currently offering more than 140,000 apps. The Opera Mobile Store provides more than 75 million monthly visitors, an increase of 63%, with mobile apps and games across most platforms, including Android, Java, BlackBerry, Symbian and iOS.

Usage is also up — the number of daily visitors to the Opera Mobile Store has grown from 1 million to 2.6 million in the past year. Of special note, the United States jumped five positions to take second place in terms of Opera Mobile Store visitors since last year. India remains no. 1, while Indonesia has moved to no. 3, continuing to reflect the Opera Mobile Store’s strength and popularity in Southeast Asia.

Over the first half of 2013, the Opera Mobile Store team introduced several major changes, improving the store platform with useful features for customers, developers and advertisers, resulting in significant success in traffic-to-downloads conversion. This includes the following:

  • The redesigned Opera Mobile Store’s interface for Android devices, featuring the Discover service on the Opera for Android browser, has improved the visitor-to-download ratio by 20%. The Discover service on Opera for Android is a curated list of top websites and content available for selected countries.
  • The Opera Mobile Store is also now available for the customers of several major mobile carriers in Russia, Ukraine, Belarus and Brazil, allowing mobile users to pay for apps right from their mobile account.
  • The Opera Payment Exchange-powered Opera Mobile Store has been launched in India, the USA, the United Kingdom, Brazil and South Africa. Earlier, users could pay for paid apps using credit cards but with OPX integration, users can now pay for apps using carrier billing. This has significantly simplified the payment process for apps and improved visit-to-purchase conversion in those countries.

Other trends in usage numbers for the Opera Mobile Store are also clear.

Upcoming markets such as India, Brazil, South Africa and Indonesia continue to grow. By the end of September 2013, their cumulative download share represented 35% of the Opera Mobile Store’s global downloads.

The biggest market share for mobile apps in these countries still belongs to the low-cost, J2ME-powered mobile devices, with over 49% of the total downloads. These statistics confirm that Android-powered smartphones are slower in penetrating developing countries.

Nevertheless, Android is showing growth in the above-mentioned countries. Android’s market share in these four countries has grown from 11% in September 2012 to 32% in September 2013. Concurrently, the popularity of Java apps in these countries has decreased by 29%, falling from 78% to 49%.

Across all countries, total downloads of Android apps from the Opera Mobile Store grew 18.5% to 38.4% of total app downloads in a year, Java apps downloads have decreased from 67.8% to 43.9%, Symbian has gone from 10.3% to 9.9% and Windows Mobile has shifted from 1.9% to 0.4%. Gaming apps based on the recently-introduced HTML5 online-gaming platform has had 2.6% of downloads on the Opera Mobile Store.

The top-10 downloaded apps to date in the Opera Mobile Store are as follows (by number of monthly downloads):

  1. Facebook app by Facebook (Java)
  2. TubeMate YouTube Downloader by Devian Studio (Android)
  3. Download Manager for Android by FDDM
  4. Chat for Facebook PRO by Mail-Bit LTD (multi-platform)
  5. NewsHunt by Eterno Infotech (Java)
  6. Frim by Ardetiel Services Limited (multi-platform)
  7. Angry Birds Rio by Rovio Entertainment Ltd (Android)
  8. eBuddy Messenger by eBuddy (multi-platform)
  9. WeChat by Tencent Technology (Shenzhen) Company Limited (multi-platform)
  10. Overdrive by Zapak.com (multi-platform)

Users can access the Opera Mobile Store via Opera’s flagship Opera Mini, Mobile Classic and Opera for Android mobile browsers and has been proven as an effective mobile-content distribution platform in several of the world’s fastest-growing mobile markets, including India, Russia, Brazil, Indonesia and South Africa. Users can also access the Opera Mobile Store by browsing to apps.opera.com on their phones.

Besides the reach of the Opera Mobile Store distribution platform, Opera offers marketing and distribution options that extend beyond the mobile store to reach the more than 260 million users of Opera’s mobile browsers worldwide.

About Opera Mediaworks

Opera Mediaworks is the world’s largest mobile advertising platform, helping to power the global mobile economy. We improve efficiency, through technology, innovation, transparency and trust, to create an open and vibrant marketplace for publishers and advertisers across the globe. Opera Mediaworks includes AdMarvel, a mobile ad server and ad exchange; Mobile Theory, a premium mobile ad network in the United States; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Mediaworks Performance, a results-driven, mobile ad network. Also included are impressions served within Opera mobile properties, including the Opera Mini Smart Page and the Opera Mobile Store. Opera Mediaworks is part of the Opera Group.

About Opera Software ASA

Opera products enable more than 350 million internet consumers worldwide to discover and connect with the content and services that matter most to them, no matter what device, network or location. In turn, we help advertisers reach the audiences that build value for their businesses. Opera also delivers products and services to more than 120 mobile operators around the world, enabling them to provide a faster, more economical and better network experience to their subscribers.
From family photos and funny videos to business ideas that change the world economy, the internet has always been about discovery. Whether you are a consumer getting online for the first time, or a multinational corporation trying to reach the right audience, Opera can help you discover more online.
Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. ‘Opera’, ‘Opera Software’, ‘Opera Mini’ and the ‘O’ logo are trademarks of Opera Software ASA. All other trademarks are the property of their respective owners. Learn more about Opera at www.opera.com.

Opera’s State of Mobile Web report shows
how Americans browse on their phones, and when

While living patterns that don’t differ greatly from day to day — especially during the work week — how Americans use their mobile devices does vary depending on the day of week. On Wednesdays, for instance, more Americans visit sports sites on their phones than any other day of the week, even compared to Saturday and Sunday.

Key trends noted in the report:

  • Shopping and real estate sites are most popular midweek, while fashion, games, religion & spirituality, hobbies, and arts & entertainment sites are busiest on the weekends.
  • In some cases, traffic (measured by number of unique visitors) and engagement (measured by number of page views) are not always in sync. Mobile sites in the Food & Drink, Family & Parenting, Business, and Health & Fitness categories see high levels of traffic on one day but hit their engagement peak on another.
  • Americans are spending their mornings (6–10 a.m.) in “lean forward” activities like Shopping, Social Networking and Research in categories like Automotive and Travel. Their afternoons (2–6 p.m.) are spent more in “lean back” activities like checking Business and News sites and browsing Fashion, Education, and Arts & Entertainment content.
  • Many Americans are using the late night and early morning hours (10 p.m. — 2 a.m.) to plan their futures: visits to career and personal finance sites peak during this period.

Mobile use by day of week

Below is a representation of where we see the most traffic to the different internet site categories over the course of a week. For example, more people visit sports sites on Wednesday than any other day of the week.

Mobile use by day of week in the US

 

It is worth noting that some site categories have relatively even use across the week. Shopping and real estate orien- ted sites see an even distribution of users Tuesday through Thursday. Similarly, Fashion, Games, Religion & Spirituality, Hobbies, and Arts & Entertainment sites see most of their visitors on the weekend. Personal finance sites see an even workweek with low usage over the weekend.

Also of interest is the fact that we found some differences between the day sites see their highest number of unique users and when they experience the greatest number of page views. In some cases, there might be a surge of visitors to a category, but the quantity of pages viewed is low, indicating relatively low engagement levels. Or, conversely, some sites see days where total visitors are lower than average, but pages viewed are very high, which means those visitors are more engaged with the site content.

Mobile use by time of day

Below is a representation of where we see the most traffic to the different internet site categories over the course of a 24-hour period. For example, most people visit Sports sites in the morning hours (6-10 a.m.) than any other time period of the day.

Mobile use by time of day in the US

User base growth

In August 2013, the consumer base of the Opera Mini, Opera for Android and Mobile Classic browsers had more than 264 million unique users globally — showing a 26% increase in users year over year. In all, 36% of them are browsing the web with smartphones.

Opera Mini users viewed more than 176 billion pages and generated over 3–7 billion MB of data worldwide. Data in the Opera Mini browser is compressed to as little as 10% of its original size. If this data were uncompressed, Opera Mini users would have viewed over 15 petabytes of data.

adv_subscribe