Social networking is central to developing multiple points of presence. It would be my first recommendation to be “everywhere you can be” – but each involves an investment in time. However, when we are talking about social networking, this does not necessarily mean very much of “your time” or “your effort” – so long as there is someone with the interest to do “do it”.
If you do something good enough, you can bet there will be someone out there who will take it upon themselves to set up web pages about what you do (Squidoo.com is a good example, and that is a Seth Godin project).
What is the purpose of the Internet? Simply speaking it enables people to communicate and share information free from most physical constraints.
What do people do on Facebook (and other social network sites)?
What are the reasons to be on the same social networks?
People with similar interests tend to congregate together (birds of a feather…). As with everything else, there is a process associated with this congregating – networking. The simple goal is to help others meet up with others who have similar interests. This typically leads to the formation of groups – guilds, blogs, podcasts, possibly businesses.
There is an exceptionally high conversion rate on word of mouth advertising between people who share very similar interests in games. My niche is in war games, spanning over 30 years of play. Within this fairly narrow niche, my personal recommendation for a game would induce many of my peers to buy it, and vice versa — because we have.
There is another axiom at play which is the bedrock of word of mouth advertising. What others have to say about you is exponentially more important than anything you could say about yourself.
So, when you make it a regular habit to recognize and share an article they’ve written, an event they are holding, someone trying to form a guild in the context of your app/game, or a content review – you are well on the way of developing a great relationship. If you are promoting them, giving them love for promoting your app, they are increasingly likely to promote your future promotions.
Everything does not always have to be about you. The less it is, probably the better until something really important comes up.
This goes for just about any entrepreneur. THE ONE THING that makes it easier to engage others on just about anything is that the worst they can say is, “No.” The goal with business socializing, however, is to not make a pitch unless you are reasonably sure they will say, “Yes.” Business socializing should aim at learning about other’s interests, not making pitches, but developing relationships. You want to get to know others and you want them to get to know you – in a favorable light. Far from simply trying to “schmooze” your way through to a good reputation, this is only earned through exhibiting good character and good works.
Venues. Where to meet other business people for the sake of socializing? Just about anywhere except a dank, dark room with no internet connection. There are the obvious events like tradeshows, job fairs and conferences. Local community events, non-profit organizations, special interest groups, colleges, vocational technical schools, alumni organizations, fraternal organizations, veterans groups – all have the potential for meeting fellow business people.
The best place to start with is with the things you like to do and that interest you. The deeper you immerse yourself into what you are going to do anyway, the more likely you are to meet others with overlapping interests. The main thing is don’t limit yourself exclusively to the Internet – mix it up with real people, in person, on occasion.
Awareness. Helping others get to where they want to be helps you get to where you want to be. Knowing what others need or what would be useful to them is an important part of business networking. It’s always a good idea to vet a person’s seriousness, experience, motivation and other idiosyncrasies so you can offer qualified opinions of what they are capable of doing, and how they will achieve it.
Rapport. Don’t expect to hit it off with everyone, nor for anything to develop right off the bat. If you’ve taken the time to meet someone and you have their email or phone number, follow-up with them periodically. It only takes 2-3 minutes, and it’s easy. Early on, you can just ask them to explain what they do, what areas they service, and other specifics. Some people go so far as to keep an index card for each of their contacts – their birthdays, anniversaries, names of children – just to help break the ice. Some of your new contact may become fast friends, naturally and with no prodding.
Matchmaker. This provides you the opportunity to make introductions and be a matchmaker. Being a matchmaker in business, just as in personal relationships, carries risks for you if your introductions go sour. If you say Joe is an excellent graphics designer and turns out not to be, that’s on you. But, if your introductions lead to sales agreements, perfectly completed projects, and other good things, you will be remembered as the one that helped make it happen.
Your Future. The people you meet and the relationships you form today have the potential to come into play almost any time of your own choosing. If you know someone has an urgent need for something, you have the capacity to take it upon yourself to help them find it. So also, every day you have the potential to inadvertently bump into someone new who would be a good match for one of your other business contacts. The point is, you do not need to depend upon “random happenstance.”
One thing that helps a writer when they get a case of writer’s block is to spend more time reading, more time looking for questions and finding the answers to them. Similarly, in business, if you are in a rut, it can be helpful to get out and meet with other business-minded people. You can wait for business to come to you, but every hour of every day, you have the option to try to get something going. Fundamentally, this requires helping others find what they want.
VideoSnaps is a free Android app by Clickberry that simplifies making your videos more interactive, engaging and effective. Videosnaps can help your videos to generate 10 times as many likes and shares as regular vidoes posted to Facebook and other social media platforms. Users are describing it as “a combination of Vine and SnapChat!”
Clickberry adds distinction to your videos by:
Getting the most out of your videos has never been this simple. A picture is worth a thousand words. One picture can include many people or objects, say nothing of just a 10 second video clip.
Everyone’s on the move, so making your videos short and sweet by immediately showing your visitors the most important parts is important. With multiple tags in a video, you also provide viewers the opportunity to like more than just one thing – that is an exceptional viral mechanism.
Clickberry simplifies adding extra context to videos without requiring a lot of or… really any technical skills beyond the very basics.
To use Clickberry, you just tap your screen to select the featured object, person or moment in a video. Its interface enables you to add your comments, emoji and Facebook Likes directly into the video.
In addition to your regular day to day social sharing, several advanced uses of VideoSnaps come to mind —
It is an obvious grand slam for social media, but its functionality extends well beyond the social arena and into areas of education, interactive research, DIY instructions, marketing, chronological projects, etc.
You can get your own copy of Clickberry’s VideoSnaps on Opera Mobile Store – now, 100% free and without in-app advertising.
Clickberry also offers professional video editing products so you may also want to check out their web site, too. You will also find Clickberry on Facebook – make sure to stop by and give them a like and share this app with your video-making friends!
Opera Mobile Store’s subscription service for premium apps was detailed last week. Today, I’d like to provide developers some useful ideas on how to capitalize upon the program further – focusing on social networking.
The subscription service is itself promoted by participating mobile carriers to their paid subscribers. On top of that, we are aggressively engaged in bringing on more mobile carriers though the roll-out on each takes longer than signing agreements. There’s the set up and testing of the service for each carrier, plus the carrier’s own marketing timeline. With these efforts, we are also engaged in improving the real KPI’s on subscription conversion and retention.
That’s some of what we are doing. For many developers, the program is extremely low maintenance, no real effort is required once your app is added to the service. But, there are developers who want to know what they can do, easily and cost-effectively, to improve their revenue and get more from the program.
Once you are in the subscription service, you are free to promote that fact.
Social Networking – So, what is the easiest and most cost-effective way of promoting your app on a subscription service? Obviously, this requires getting specific to the end-user’s country, language and mobile carrier. My bet would be on Facebook, Twitter and probably a few country specific social networking sites (for Russian-speaking countries, that would likely be something like VKontacte).
This is where it really helps if you have already developed your social networking efforts so that you have several hundred, if not several thousand, on your Friend lists. That can help a lot, but it is not essential — this is the perfect opportunity to begin developing your social networking program.
Very simply, you make a Tweet or post stating the fact using @’s and #’s to help designate your topic and audience. This would look something like,
“Yo gamers! Premium #CoolGame for #Android is now available on #MTS #Ukraine subscription store… Plz Retweet!”
Okay, first you will want to get away from my retro-hipster style. Personalize your messaging while fitting it to your audience. Odds are you will want to research the best # hash tags and come up with a few versions — one for existing subscribers of the service and perhaps one promoting subscriptions to the service. Point of fact is that in many cases, the cost of the subscription will be lower than the cost of your app. The most important component, however, is messaging in the appropriate language.
Now, if you don’t have a large social network already, then you need to either go about developing one or rely upon a few kind souls with large networks to help you. Obviously, it is best if those kind souls have networks corresponding to your audience. This is a matter of researching who else has been using those # hashtags and sending them a private message asking for their help by tweeting your post – to include the “please retweet”.
The same processes and principles apply for other social networks aside from Twitter. Pick up some social management tools that help you schedule your posts. Functionally, you can have all of your social networking activity completed in an hour or less each week. Make sure to respond to anyone else who messages you in response to your posts.
All of that’s free aside from your time, and it should not take a lot of time. The more you do it, the easier and faster it becomes. The more you do it, the larger your social network may become, making it almost like compounded interest. It is advisable to mix up your posts so that they are not always promoting you — but helping to promote everyone who has helped you, and even new contacts, too. Doing retweets for others helps a lot when asking for retweets “occasionally”.
I will wrap up with that for today and cover my second tip on Friday.
Organizing your social media effort can be very useful in getting additional exposure for you, your company, your apps and other products. Today, we’ll take a quick look at how you can get better results from your social media efforts by helping others with their efforts.
Social networking can involve a huge investment in time, but it does not need to. It is also a recommended practice to talk less about yourself and more about others in a social networking environment. Most people (and companies) generally do not have a well-developed social networking plan. Generally speaking, it doesn’t need to be – either, provided at least some effort is invested into it. The value of social networking is a lot less concerned about what it can do for you today than what it may be able to do for you, tomorrow.
Everyone has a social circle – friends, family, colleagues, and companies they like to do business with. It is not a far stretch to consider a networking circle. This considers a semi-formal, organized effort between multiple individuals and organizations with the aim of helping promote each other “on occasion” through Social Network Actions – a like, a share, a recommendation, a comment, a review, a rating.
The idea of a networking circle is for each participant to spend a small amount of time each week or month providing likes, shares, comments, etc., for everyone else in the circle. It is best for this to involve a nominal commitment from everyone – perhaps 15 minutes a week or 30 minutes per month. It only takes a few seconds to give a like, a minute or two for a share, a review or a recommendation.
There are a lot of variants of this kind of program out there and to some it may be gaming the system. It’s not gaming the system if you honestly support what your friends and associates are doing or are trying to do. It is unlikely that any person participating in a network circle will stick with it long if they don’t believe in the efforts of other participants. Most of us will not recommend a product, service, company or even a person, we don’t believe in or don’t like. A networking circle serves as a friendly commitment to the people and efforts we do like.
The benefit for everyone? Spending 2-3 minutes each month helping 10 other people is returned by 10 other people spending 2-3 minutes each month helping you. It works on an exponential curve. It helps to establish a basis for closer networking efforts, more cross-promotional opportunities, ultimately expanding the reach of all network participants.
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