To this point, the OMS Blog has focused on providing actionable marketing and design information, guidance and suggestions for mobile app developers. In looking around, we’ve delineated more methods of monetizing mobile apps than any other site. As recent posts suggest, we are adding some additional topics for 2014. Here’s what is in store… (pun intended):
Mobile App Reviews: We’ll be running three different types of mobile app reviews.
First, we’ll be cross-posting one or two of our Facebook app promotions to the blog per week.
Second, basic reviews – first impressions from our the Opera Mobile Store Team to answer one basic question, “Do we like it?” I won’t make any guarantee that we will review every app submitted, because… well, that would be opening the door to a few hundred thousand reviews. If you would like your app reviewed, your app must be available in the Opera Mobile Store. If your app is not there now – take 5 minutes and submit it, FREE. If your app is on the store, and you want our HONEST opinion, write us – tell us your name, the name of your app, your web site and any details you would like to point out. If your app is selected for a review, we will let you know via email. I will respond to all emails that we have received your request for review.
Third, guest submitted play tests and after action reports. Same qualifications as above – this is a way of providing a walkthrough of your app. Please make arrangements with us in advance.
The reviews will be of more interest to end users in most cases, suffice that all three of these types of reviews serve as good exposure and free marketing of your mobile app. With this, we will be adding more app-focused end-user content, too.
Mobile Friendly Web Site Development: This is not exactly a core theme for Opera Mobile Store. Estimates of mobile-optimized sites run at roughly 10-12% and mobile-friendly sites perhaps another 20-25%. Covering some tools, techniques and resources to help developers, end-users and businesses to better serve the mobile world is good for everyone. Many small business owners apply to the “Do It Yourself” school of web site development, so from time to time, we’ll spend some time on the HTML side of the mobile world.
More Networking: As so many blogs come and go, the first effort with the OMS blog was to show that it is a serious effort, offer quality content, on a regular schedule. Regular guests of OMS blog know now that barring truly exceptional circumstances, we publish three times a week – almost always on Monday, Wednesday and Friday. That means we have a near constant demand for content. If you have an app available in the Opera Mobile Store, you are welcome to submit guest articles — and with some advanced planning, we are quite happy to provide guest articles for your site, too.
There’s bound to be more, but this much can be related now. We’re pending completion of our first interview in the very near future. Some enhancements within OMS are also underway that will also get coverage and possibly present some “volunteer” opportunities.
If the first and perhaps only review that comes up for your mobile app is negative – how likely are other people going to give it a try? Most likely, not very many. Today, we will focus on one of the MOST under utilized methods of promoting your app… and for that matter, almost anything. Reviews.
If you have a good app, then you want to make a reasonable effort to get reviews for it. This should be one part of your market launch. You want reviews for your app on every venue in which it is available. Why? About 8 in 10 people are influenced by reviews when making online purchases – and that extends to free apps, too.
Ideally, you want 2-3 reviews up within your first week of public launch. It can be worthwhile to “refresh” the pages your apps are on after 30 or 90 days and perhaps again after 6 months – by getting an additional comment added. If the site your app is on lets you modify your app’s description, that is another way to boost its SEO.
“Lots of Fun”
“Helps pass the time”
Those are comments, not reviews. Comments are good, too – but quality reviews do carry more weight.
Depending upon the nature of the app, the review should be at least 2-3 sentences. If space permits, and it is appropriate, longer reviews are good. There are people who buy almost entirely based upon reviews. Above and beyond your app description, solid reviews give your product more depth.
A solid review covers installation, interface, graphics, sound (if applicable), game play, special features, a challenge rating, age range it is suitable for, AND what can be made better. A review for a strategy game might run something like:
“Easy to install with an easy to use interface. Graphics are on par with most of its genre. The game starts with a quick tutorial introducing most of the main things you need to do to win. As it focuses upon combat, unit movement and combat is controlled by point and click. The cool part is that each unit has a special ability, can gain experience and become even stronger as the game progresses. Plus you can buy extra equipment with the in-game currency. It is fun to play, but hard to master.”
If you have a few friends and colleagues, ask them if they would be willing to help you out by doing a review after downloading your app from one or two stores. Of course, you want to reimburse them – unless you have promo codes you can give them or your app is free.
You do want the reviews to be an accurate and honest reflection of your app. Exaggerating and purposely overlooking shortcomings is considered unethical and can invite lots of negative feedback.
Some people buy and take time to download free apps substantially on the basis of reviews.