Tag: Opera Mediaworks

Digital ad industry veteran, Ryan Griffin, will lead team, help mobile ad platform turn customers to partners

Original Press Release

San Mateo, Calif. – Jul 30, 2014

As part of an ongoing effort to tirelessly help customers unlock the full potential of mobile advertising, Opera Mediaworks today announced the formation of its Strategic Accounts Group, a division of the mobile advertising company that will focus on transforming customer relationships into partnerships.

The new team will focus on strategies such as programmatic buying, advanced targeting and post campaign insights, as well as compatibility with new technologies such as location-based outreach, native advertising and beacons.

Leading this effort is Ryan Griffin, who joins as SVP of Strategic Accounts after his tenure as VP of Strategic Sales at Undertone. Griffin will work out of the Opera Mediaworks New York City offices, reporting directly to Scott Swanson, President, Global Advertising Sales, on the West Coast.

“Too often as a platform, we are seen simply as a source of media, but we have so many great insights and new technology to share that we believe will help drive our clients’ bottom lines,” Swanson says. “Our strategic accounts group is intended to get closer to the top brass ‘up the food chain,’ with insights and research about mobile advertising best practices so that campaigns can be designed and planned optimally from the beginning.”

“I decided to join Opera Mediaworks as a function of the company’s unique advantages in technology, data and consumer insight, and the global leadership position those provide. The launch of the Strategic Accounts Group – and its goal of unlocking incremental value for key customers — proves that the company has even more growth potential,” says Griffin. “Opera Mediaworks has brought together an amazing team, and advertisers should be excited for the potential that the company’s international offerings bring to their mobile activation. Mobile is the future of digital advertising, and I’m thrilled to be a part of a company that is in a prime position to accelerate innovation in the space.”

About Opera Mediaworks

Opera Mediaworks powers the mobile ad economy through technology innovation, transparency and trust, to create vibrant marketplaces for publishers and advertisers across the globe. This enables advertisers to efficiently reach their target audience and publishers to improve their monetization. Opera Mediaworks operates the world’s biggest brand-focused mobile ad network, serving 23 of the 25 top global brands. We also deliver the world’s leading mobile ad server and monetization tools to 18 of the top 25 media companies worldwide. Our mission is to deliver relevance in the medium where it matters most—on mobile devices.

Headquartered in Silicon Valley, California, Opera Mediaworks has offices in New York, United Kingdom, Germany, Argentina, Brazil, Mexico, India, Indonesia, Russia, Ukraine and Norway. Learn more about Opera Mediaworks at www.operamediaworks.com.

Announcement –  a new Opera Mediaworks!    AdMarvel, Mobile Theory, 4th Screen Advertising, Ltd., Opera Response, Opera Mobile Store (Handster) and Hunt Mobile Ads are now a unified end-to-end platform aligned as Opera Mediaworks.

What does that mean?  Previously, each of these six business units were substantial contenders in the global mobile advertising market  in their own right.  Each of these businesses were acquired by Opera over the past few years and largely (but not entirely) functioned as they did before.   Now they have the Power of One:

  • The industry’s leading mobile ad server and rich media tools.
  • The world’s largest brand-focused mobile ad network: in the US, UK and now Latin America.
  • A powerhouse response mobile ad network for direct response.
  • Exclusive publisher-direct relationships
  • 65 billion ad impressions per month
  • 500 million monthly unique consumers
  • More than 14,000 mobile sites and apps

Opera Mediaworks now powers 17 of the top 25 media companies in the world, and serves the world’s largest advertisers including Coca-Cola, Unilever, Kraft, and Chase.

You will find this article on VentureBeat even more enlightening.  Essentially, CEO Mahi de Silva’s note captures enormous meaning, succinctly, “We’ve built an end-to-end platform to improve efficiency … including unifying the salesforce so one salesperson can can deliver the entire value proposition.”

The entire value proposition – what is that?   That is Opera Mediaworks and its technology enabling advertisers, agencies, ad networks, DSPs (demand-side platforms), rich-media and video providers, SSPs (supply-side platforms) and publishers to target customers by:

  1. geographic location
  2. phone
  3. OS
  4. browser
  5. day-part
  6. mobile carrier
  7. cellular/wi-fi
  8. keywords
  9. demographics
  10. contextual
  11. behavioral and psychographic
  12. Twitter usage
  13. the weather

Where Mobile Advertising is concerned, Opera Mediaworks has achieved a sort of “Singularity” – in an ironically Ray Kurzweilian sort of way.    I’m not referring to singularity in an artificial intelligence context, but in the context of delivering highly targeted content of virtually any type to anyone, anywhere through one platform coupled with such a massive feedback loop.

Combine this with Nokia pre-installing Opera Mini on its Nokia X mobile devices to reach new people in new markets.  We really have a lot to think about moving forward.

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Platform powers JetBlue’s «Air on the Side of Humanity» campaign voice ad units

San Mateo, Calif. — September 25, 2013

Opera Mediaworks, the world’s largest mobile advertising platform, today announced a new suite of mobile advertising products that will help brands, advertisers and marketers reach out to and engage a vast smartphone and tablet audience. This will be enabled using video and voice — two of the most used features on mobile devices.

Advertisers now can seamlessly execute effective rich-media campaigns from start to finish through the Opera Mediaworks platform. Publishers gain access to these capabilities through the AdMarvel platform and SDK and advertisers can utilize these innovative ad units through Mobile Theory and 4th Screen Advertising.

The Opera Mediaworks platform serves 60+ billion ad impressions per month via 13,000 mobile sites and apps, reaching 400 million consumers a month globally.

Opera Mediaworks’ new comprehensive mobile video and voice advertising offering includes:

  • Mediaworks VideoRich: Video ad units leverage the core AdMarvel SDK, the leading mobile ad server and ad exchange, to help advertisers offer interactive overlays to their mobile video campaigns, including social media integration or full rich-media overlays.
  • Mediaworks Voice: Voice ad units, with technology from Nuance Communications deemed Nuance Voice Ads, make use of the AdMarvel SDK to enable advertisers to interact with their customer through voice. Advertisers use pre-recorded scripts to “talk” to consumers and direct them toward different calls to action such as “Email me this deal” or “Share on Facebook”.
  • Mediaworks Studio: A rich-media creative ad builder, that allows agencies to build precertified video creative and easily deliver it across ad networks. The creative ad builder will enable agencies and media buyers to successfully measure ad campaign effectiveness through reporting and analytics.
  • An incomparable list of demand sources that includes over 125 ad networks and DSPs (demand-side platforms), including Opera Mediaworks’ premium ad networks Mobile Theory, 4th Screen Advertising and Opera Mediaworks Performance – the performance-based mobile ad network.
  • Opera Mediaworks’ platform supports all the different ad units that run through demand networks and also adheres to VAST and MRAID mobile video standards. The platform has a diverse list of popular mobile publishers – among them 20 of the top 25 media companies around the world, including CBS, News Corp, MLB and Pandora.

JetBlue is the first national brand in the U.S. to use the voice ad units as part of its “Air on the Side of Humanity” campaign that launched last week. The airline is partnering with Mobile Theory, part of Opera Mediaworks, to launch mobile ads that will allow consumers to interact with the ad on their smartphones through voice.

“JetBlue always likes to use the latest innovation to connect with our existing and potential customers, and I think it is also what people expect from our brand,” Elizabeth Eelman, Manager, Advertising, JetBlue. “The voice ad unit is a fitting progression to further bring this unique campaign to life and encourage engagement with customers in a natural (and new) way.”

Mobile video advertising is emerging worldwide, with eMarketer recently stating that U.S. mobile video ad spending is projected to be $518 million for 2013, reaching $2.7 billion in 2017. According to eMarketer, growth rates for mobile video ad spending will be far greater than for any other related channel (i.e. television, online or total digital).

Furthermore, the Opera Mediaworks State of Mobile Advertising report, released July 23, stated that, during Q2 2013, advertisers increasingly began to adapt relatively new, but highly effective, ad types including VAST interstitial (mobile video) units, which resulted in deeper engagement with consumers.

“As mobile display is poised to overtake mobile search, leading brands and agencies are focused on ad formats and creative that drive engagement,” says Mahi de Silva, CEO, Opera Mediaworks. “Rich-media ad formats using video and audio ads have proven to have much higher engagement and conversion rates. Opera Mediaworks provides the most comprehensive platform, with quick and effective ways for brands to reach and engage their target audience.”

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