This blog mainly engages to help mobile developers better promote their mobile apps. It is time to spend some time on the other side of the screen as a gamer – and how you can get more out of your game time. With many social games though, developers benefit by having you as an active player. The more people who play game the more likely more people are to play it.
Free to Play – Playing games you like for free is win-win. But we all know that all free to play games are not always really free to play for long. It usually comes down to an extended grind for each major milestone, spending some money to get it faster, or perhaps watching some advertisements to get some in-game points or currency. Many games also offer different ways of getting some “paid currency” as rewards for special achievements or signing in each day. Occasionally, game developers might also offer specials in their game forums or perhaps on Facebook.
If you really like a game, learn how its economy works – the things that are easy and hard to get. Save your coin (real and virtual) to get the things that are hardest to get. In adventure games, there’s always the temptation to spend your hard-earned gold or game points on consumables, that you will likely get “anyway” with a little patience. Save enough and you may be able to buy “expansion packs” or “rare mounts” for free.
If you get a daily reward for logging in – make sure to log in daily.
Tutorials – From having played many, many different games and watching the help and general chat channels, it becomes obvious that many people do not complete the game tutorials. Completing them can give you some pretty nice things starting out, but also teaches you how to get most out of the game. It’s also pretty hard to enjoy a game if you don’t know the basics of how it works.
Challenges - There’s the old MMO saying that, “It takes gear to get gear.” It depends upon the game, but in most cases, you don’t really need to worry about gear until you get close to the “end game.” Perhaps not applicable to most mobile games, there are players of some MMO’s who have taken on challenges for example, to reach Level 70 “naked” or without killing any mobs or even self-nerfing a character to play in a fundamentally different way than the character class was designed. Others take an even more difficult challenge – “permadeath” where if you die even once, for virtually any reason, you re-roll.
Blogging – Gaming and blogging about gaming practically go hand in hand. If you don’t know how or cannot afford to set up a WordPress site of your own, try connecting with other bloggers to have them create a section for you. This can open up many possibilities for you – to review games, get in on early beta tests, maybe a chance to get some free in-game currency or other perks. If you do this, make sure to promote the fact – get listed as a company/game fan site, link share programs, and gradually pick up professional web developer, marketing and other skills that can help your career.
Bi-lingual? This gets more into the entrepreneurial gaming spirit. There are lots of games out there and not all of them are available in your language. If you have professional fluency in two (or more languages), you might offer your services to game companies to see if you can help localize their app. That’s a resume builder and could generate some extra money or an equally valuable long-term arrangement with prospective developers – probably solo developers or small teams with limited resources of their own.
There are so many games out there that an article like this cannot possibly cover every type. A little creativity can go a long ways.
Continuing on the subject of in-app currencies and economies, having covered some philosophical elements, let’s look at some practical applications. Practical application, of course, depends upon your position in the market, your apps, their popularity and longevity, as well as your openness to explore new ideas. Newer developers will need to apply to different strategies than established ones.
Numerous companies have developed and more are developing gaming sites offering players access to a wide collection of games, some of which make use of the same “in-app currency” — call it “in-network currency”. The more games you can offer, the greater your appeal, the easier it becomes for you to work on developing economy of scale. The logical extension for developers is to examine where you might fit in with these kinds of game networks:
The arrangements for this third option are more complex, suffice that it allows for cross-promotions of multiple apps. more