Forbes Digital Commerce™ and Opera Software™ have announced a new partnership to enable Android app developers on the Opera Mobile Store to monetize their application through in-app purchasing using the Forbes Digital Commerce platform.
This partnership is an evolution of the original alliance that Opera formed with Lotaris SA in the fall of 2013, which will see a closer collaboration between Forbes Digital Commerce (a company managed by Lotaris) and Opera. This partnership jointly promotes the combined offering, which provides a more seamless experience to Android developers on the Opera Mobile Store.
The Forbes Digital Commerce platform offers a comprehensive monetization solution for Android developers who support a wide range of business models and payment methods, virtual item catalogue management, multiple checkout methods and a Merchant of Record service. Forbes Digital Commerce manages the entire user transaction on behalf of the developers.
The platform provides a store independent checkout service that includes one in-app purchasing API for developers to use to provide more convenience to publish on multiple app stores.
“Opera Mobile Store is actually one of the largest app stores globally, with a very strong user base in some of the most compelling and fastest growing mobile markets, particularly in emerging markets. We are very pleased to take the relationship to the next level with the powerful Forbes brand behind us. Our closer collaboration will mean a better on-boarding and service management experience for those developers who would like to monetize on the Opera Mobile Store through in-app payments. We look forward to growing this relationship with Opera Software through further projects” said Robert Tibbs, Forbes Digital Commerce Founder and CEO.
“This partnership between Opera and Forbes Digital Commerce delivers exceptional cost effectiveness with enhanced convenience, flexibility and performance to developers” says Victor Shaburov, Vice President of Storefront Services at Opera Software.
Operating on a revenue share basis, developers using the complete in-app purchasing service would be able to keep 85% of their revenues. This partnership between Opera and Forbes Digital Commerce delivers exceptional cost effectiveness yet with enhanced convenience, flexibility and performance to developers. As part of this partnership, Forbes Digital Commerce will offer a 90-day trial of the product where developers will be able to keep 100% of the revenues generated through their apps.
For more information, please visit www.forbes-digital.com
About Forbes Digital Commerce
Forbes Digital Commerce (a Lotaris company) is reinventing and improving the efficiency and user experience of B2B and B2C payments across multiple industry sectors worldwide. With its cloud-based entitlement management and commerce platform, Forbes Digital Commerce builds and deploys smarter solutions to the highest standards of security, aimed at providing opportunities to build relationships with customers and increase transaction volumes.
About Opera Software ASA
Opera products enable more than 350 million internet consumers worldwide to discover and connect with the content and services that matter most to them, no matter what device, network or location. In turn, we help advertisers reach the audiences that build value for their businesses. Opera also delivers products and services to more than 120 mobile operators around the world, enabling them to provide a faster, more economical and better network experience to their subscribers.
About Opera Mobile Store
Opera Mobile Store is a platform-independent application store for mobile-phone owners and a digital application distribution platform for developers, owned and maintained by Opera Software ASA. One of the leading mobile app stores in the world, the Opera Mobile Store provides over 140,000 apps and games for more than 6,000 different mobile phone models across most platforms: Android, Java, Symbian, BlackBerry, Windows Mobile, and iOS. It also serves as a digital application distribution platform for the developers of mobile applications. The platform is accessed by over 75,000,000 monthly users worldwide generating more than 2,000,000 downloads daily.
About Opera Mediaworks
Opera Mediaworks is the world’s largest mobile advertising platform, helping to power the global mobile economy. We improve efficiency, through technology, innovation, transparency and trust, to create an open and vibrant marketplace for publishers and advertisers across the globe. Opera Mediaworks includes AdMarvel, an ad-serving and mediation platform; Mobile Theory, a premium mobile ad network in the U.S.; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Mediaworks Performance, a results-driven mobile ad network. Also included are impressions served within Opera mobile properties, including the Opera Mini Smart Page and the Opera Mobile Store. Opera Mediaworks is part of the Opera Group.
Lotaris announced today that it has partnered with Opera Software to promote Lotaris in-appCommerce to Android developers on the Opera Mobile Store. With this partnership, Android developers on the Opera Mobile Store will be able to use Lotaris in-appCommerce to monetize their apps through in-app purchases.
Lotaris in-appCommerce provides a complete in-app purchasing service for developers, supporting multiple business models, virtual item catalogue management, multiple checkout methods and a Merchant of Record service — thus managing the entire user transaction on behalf of developers.
For Android developers on the Opera Mobile Store, the store independent checkout service offered by Lotaris supports multiple payment methods including Credit Cards, PayPal and Mobile Operator Billing across 80 countries — and very soon, Alipay and MOLpoints. Operating on a revenue share basis, developers using this complete in-app purchasing service would keep 85% of their revenues.
“Our partnership with Lotaris will help Android developers on the Opera Mobile Store monetize their apps more effectively. Lotaris is known for exceptional handling of user transactions on behalf of developers. We look forward to distributing apps with Lotaris billing”, says Victor Shaburov, Vice President of Storefront Services for Opera Software.
“We are very pleased to be working with Opera as the leading 3rd party application store, providing a high end in-app purchasing service to their Android developer community, to enhance the monetization capability of their apps and games in the store” said Lotaris Co-Founder, David Keast.
Starting with the Google Play Store in November and followed by the Apple, Amazon and Samsung app stores, Lotaris in-appCommerce will also support the checkout services of the major app stores. Instead of learning and integrating with the in-app purchasing API of each individual store, Lotaris in-appCommerce provides developers with an easy way to develop their apps and games so that one API will work with the checkout services of all the major stores.
With this, developers using Lotaris in-appCommerce and publishing on Google Play, Amazon and Samsung app stores can extend their distribution network by easily publishing their apps on the Opera Mobile Store without having to go through multiple integration processes. Given the recent tightening of Google Play policies, this is an option developers should consider to increase their monetization opportunities.
As part of this partnership, Lotaris will offer a 90 day trial of the product where developers will be able to keep 100% of the revenues generated through their apps.
For more information, please visit www.lotaris.com/overview
Lotaris is the leading independent in-app commerce provider, monetizing apps and reducing complexity for developers across platforms and ecosystems, whilst pioneering new services that crossover between purchasing and advertising.