Tag: India

Original Press Release

New Delhi, India – September 10, 2014

Thanks to Opera’s advanced compression technology, Indian users of the Opera Mini mobile browsers used 75% less mobile data in the first half of the year, according to a report by Opera Software. This is the equivalent of a monthly nationwide saving of Rs 350 million and adds up to a whopping saving of Rs 2.1 billion in the first six months of 2014.

Opera Mini users on Java-based phones saved an average of 81% in mobile data each month, while smartphone users saved about 69%, the report reveals. Among smartphone users, those on Android phones clocked an average of 68.5% savings per month, while iOS users saved about 62%.

The report is based on aggregated information obtained from the Opera Mini servers.

Opera Mini is compatible with over 3000 mobile devices, ranging from basic Java phones to the latest Android and iOS smartphones. This makes it highly popular in the Indian mobile market, which has a healthy mix of consumers using a large variety of handsets. India is also home to the largest number of Opera Mini users in the world.

Opera Mini data compression

These substantial savings were achieved thanks to Opera Mini’s advanced compression technology, which shrinks webpages down to as little as 10% of their original size, reducing data consumption by up to 90%. The data compression also helps render webpages faster, even while roaming, or in places with poor network conditions, making Opera Mini a great companion while on the go.

Small savings add up to big money

Investing in good technology helps users save money. In the case of Opera Mini, the technology is simply free. Users of the browsing app need only do what they do every day – surf the web with their mobile phones – and Opera Mini will save them money.

Daily savings can add up in the long run. The 2.1 billion rupees that Opera Mini users in India saved over just half the year could be used for:

opera-mini-data-savings-india
“We understand how precious mobile data is for Indian consumers, and that’s why our servers work very hard to shrink every bit of data possible for Opera Mini users. It’s indeed gratifying to see that this translates into such gigantic savings for our Indian users. This is, however, only the tip of the iceberg. We are confident Opera Mini can help Indians save billions more”, says Sunil Kamath, Vice President for Southern Asia at Opera Software.

About Opera Software ASA

Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 800 million consumers. Learn more about Opera at www.opera.com, or follow Opera on Facebook, Twitter and blogs.opera.com.

Opera and Opera Mini are trademarks of Opera Software ASA.

Sub-continent sees a country-wide shift from feature phones to smartphones, largely fueled by growth on Android

Original Press Release

San Mateo, Calif., and Mumbai, India – September 9, 2014

The Asia-Pacific is now the fastest-growing region in mobile advertising, with 70% growth in ad impressions year-over-year — similar to its upward trajectory within the global economy. This was among the conclusions from from the special edition of the State of Mobile Advertising report, released by Opera Mediaworks today.

India is the single-most powerful driver of the Asia-Pacific market, with mobile-ad impression volume growing 260% since July 2013. This is primarily due to the rapid, country-wide shift from feature phones to smart devices, which is dominated almost entirely by the Android platform (41.7% share vs. a paltry 0.4% for iOS).

Opera Mediaworks’ first India-focused report provides data on device adoption, ad types and mobile consumption patterns in the sub-continent, among other things.

Other market-share findings:

  • Social sites and apps are most popular in usage, consistent with the global trend. However, mobile app stores, gaming and education sites, and apps closely follow, which is particular to India users.
  • Advertisements served are mostly for games and mobile devices, together representing nearly half (48.1%) of all impressions. Classified ads, however, comprise a significant portion, with 1 in 5 impressions dedicated to the direct sale of personal transportation like cars, trucks, motorcycles and bicycles.
  • Most ads are simple banners, but more sophisticated rich media is emerging as a creative medium. Even at only 3.2% of impressions, rich media drives 26.6% of revenue.

With the goal of helping advertisers understand the makeup of the mobile audience in India — and how to better reach them — Opera Mediaworks also published findings about the user base. The company observed that:

  • The Indian mobile advertising audience is young (60% are in the 18-24 age group) and predominantly male (82%).
  • About half are “occasional” users, accessing the mobile web 1-2 times per week, but 21.6% are “frequent” (6-7 days/week), and 6 in 10 ad impressions are served to those “frequent” users.
  • Mobile ad interactions are higher on weekends, and engagement is low during the week.

“The biggest trend that we identified was really about future opportunity,” says Mahi de Silva, CEO of Opera Mediaworks. “Mobile users in India who have shifted to smartphones have done so with Android, and we can see that those users are far more interested in categories like News & Information, Arts & Entertainment and Business, Finance & Investing than the India average. Given the high monetization we’ve seen from these categories on a global level, it’s clear that both advertisers and publishers that can deliver rich user experiences on mobile sites and apps in those categories are going to be successful in India, as well.”

Additional findings from the report will be noted in a presentation by Kshitiz Randhir Shori, Head of Brand Advertising, Opera Mediaworks India on September 11th at the “MMA Forum India 2014: Reimagining Mobile” event at the Palladium Hotel in Mumbai.

He will speak further about how to connect to the Indian audience in meaningful ways through mobile advertising, with a special focus on Sponsored Web Pass and native ad experiences.

To read the full report visit: http://www.operamediaworks.com/insights/sma.html

About Opera Software ASA

Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 800 million consumers. Learn more about Opera at www.opera.com, or follow Opera on Facebook, Twitter and blogs.opera.com.

Opera is a trademark of Opera Software ASA. All other trademarks are the property of their respective owners.