Tag: distribution

Many Opera Mobile Store developers have been preselected by our partner Nokia for a free distribution opportunity of their apps on the Nokia Store, promoted to all new Nokia X #Android phones.

If you are an Opera Mobile Store developer and wish to have your apps distributed by Nokia to their massive international user-base, please follow the link, enter your Email, claim your apps and consent to being contacted by Nokia:


Distribute apps with the Nokia App Store

Distribute apps with the Nokia App Store

There are a lot of good reasons to publish your existing Android apps for Nokia, here are our top 5:

Top 5 reasons to publish to Nokia X

  1. New markets
  2. Additional revenue
  3. App compatibility
  4. Existing tools
  5. App promotion

Android application developers should welcome Nokia X, both as an additional channel to market and as a new revenue opportunity.Tony Cripps, Principal Analyst, Telecoms’ Devices & Platforms group, Ovum

1. Nokia X opens new markets to your existing apps.

Nokia’s sales leadership and brand strength in the fastest-growing smartphone and mobile app markets provide the launch pad for your apps’ success. With Nokia X, you can reach an untapped pool of savvy — and app-hungry — new smartphone users around the world.

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2. Nokia X’s monetization tools create additional revenue streams for your apps

Monetization tools like Nokia In-App Payment, combined with Nokia’s extensive operator billing network, provide your existing apps with new monetization mechanisms in emerging markets. Consumers in many high-growth markets do not have international credit cards, making traditional revenue collection a challenge.

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3. Android app compatibility

Nokia has tested over 100,000 Android apps and approximately 75% are directly compatible and ready to be published to Nokia Store. If your app uses Google services for maps, push notifications or in-app payments, you will need to replace these APIs with Nokia-specific APIs, which have been built to work almost identically to those they replace. Nokia services have been designed to minimize porting effort for apps using corresponding Google services, and to allow developers develop and distribute a single APK targeting both ecosystems.

Test your app’s compatibility now ›
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4. Develop apps for Nokia X using your existing Android SDK, toolkit and skillset

If you already develop Android apps, you can continue to use your existing tool chain. If your app is one of the 25% that requires change, Nokia provides a plugin package for the Android SDK, including the services APIs and the Nokia X emulator. You’ve already got the other tools and skills you need.

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5. Nokia Developer programs provide the marketing promotion you need

Through programs like DVLUP and local outreach, Nokia offers you opportunities to promote your apps to new users and potential customers, while our online training, events, and support tools make sure you’re putting your best app forward.

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Today, we’ll take some time to expand upon the 5 Benefits of Multi-Store Distribution.   The focus here is increasing accessibility to your app.   There are widespread indications that most developers do not engage in marketing their app which translates to few developers actually making money on their app.  Where 90% of apps are available for free download, being exclusively available on just one store, though it may be the largest, does not serve any developer’s interest.

It is understandable that most developers do not engage in marketing simply because they are first and foremost, developers.  Most tech guys are not actively involved in the selling of products they create.  Most businesses have people specifically for the marketing side of operations.  That’s not the case for the small developer company or solo developer.   Thus, either someone has to step up to the plate and voluntarily take on some components of marketing or consideration should be given to outsourcing its promotion.  Again, in previous articles, we’ve discussed networking with other businesses to achieve this.

Getting a physical product on a physical store shelf is often a very involved process, especially for small companies and start-ups.   Large established businesses with new products have an almost guaranteed place on physical store shelves, and usually the best shelf or display space, at that.   Most small businesses with new products, however, must convince either a distributor or each retailer, one by one, to feature their products.  That means setting up meetings and providing samples to secure a trial – to see if your product will move and how fast.   It is a lot of effort.   It is one reason why some companies instead of dealing direct with retailers simply work with distributors even though that significantly reduces profits owing to the distributor’s share of sales.

Online, with Opera Mobile Store, adding your app to the store is free and fast.    You just need to register, upload your add, and be patient for one of Opera’s in-house content managers to authenticate it.   Terms and conditions are there for premium apps, too — you take 70% and Opera takes 30% — a common standard across the industry for paid apps.

Spending just 1 hour a week finding and adding your app to new online venues or other promotional activities is an excellent step forward if you have not engaged marketing and distribution at all.   Four hours per week would probably be optimal for a solo developer — get you out from behind the app on your screen to see what else is out there — and provide you a better opportunity to make your app icons and promotional materials more graphically distinctive when placed alongside your competition.

But let me take a little side step here and make a comparison between App Marketing and Distribution to playing an MMORPG.   True, this is not something you are going to see every day.   Most app developers are probably familiar with more than a few MMO’s — like character equipment.  There’s the common gear, the uncommon greens, the rare blues, epic purples and so forth.   Sometimes, the stats between a rare and epic item may seem trivial.  Yet, players trying to optimize their character will spend hour after hour trying to pick up every +1 and +2 upgrade they can find.   Now, that’s entertainment.

Some stores will generate more end users for you than others.  They all add up.   What is a 10% increase in users worth to you?  In the world of contracting, many companies take on development projects for “cost +x%” — where x is often 3 – 5%.   A 10% increase in users can easily be the difference between profit and loss.

So, within these comparisons, a little extra effort can go a long way to helping you meet and exceed the goals you have with your app.  If you are a gamer, you know what you’re willing to do to get a 10% edge over other players.   Applying just a little bit of that initiative to your work should be even more gratifying in the long-term… and that’s even before we start discussing “cascade effects” — which we will leave for later.

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If you are needing to bootstrap your mobile apps, the following articles can provide you additional tips and perspectives to help you maximize your efforts: