Christmas is only 149 days away! That’s a good thing because it gives you time to plan and prepare your 2014 Holiday Marketing Plan! The excitement! Beginning preparations now will help you take advantage of the busiest shopping season of the year.
According to MarketingLand.com, Mobile accounted for 29% of holiday e-commerce orders in 2013, roughly a 50% increase over 2012. This year will likely see more mobile devices given as gifts than any year, yet. Developing markets are benefiting from more full-feature mobile devices being available for under $129.
Will you have a new app ready by Christmas? Many companies time their product releases to coincide with the holiday season knowing it can get extra exposure. If you can have your app ready by the end of November, you will still be able to jump into the marketing frenzy. But Christmas can also be a good time to bring rejuvenate an older app, by placing it on sale, bundling it with a new release, or offering special incentives, such as discounted in-game currency.
As mobile sales are real time and do not involve shipping, you can take orders all the way up to the last minute… and even after.
Here are a few things that you can do to prepare:
All of these things take time to prepare and get set up, and even more time to promote. Plus, you have your own family to think about. The more you can get out of the way in advance, the more you will enjoy your holiday season and the more likely it is that it will be more profitable than if you waited until the last minute, or pulled a Scrooge!