Tag: app stores

Startling? Nay… Mind-blowing figures have come out from AppFigures.com indicating that of over 500,000 mobile developers on Google Play, the iOS App Store and Amazon, only 12% sell their apps on more than two stores. Only 1% sell their apps on all three of these major venues.

Just as surprisingly, but more expected, 55% of the developers on Amazon also have their apps on Google Play. Why might that be? My inclination is that developers on Amazon are more aggressive and savvy in their marketing efforts. This is, in part, an extension of Amazon.com’s early and trend-setting implementation of an excellent affiliate program.

One semi-rational argument presented as to why developers do not place their apps on every store that they can get on correlates to “all other sites ‘combined’ not being able to compete with Google Play on sheer numbers.”

That entire position deserves to be challenged point-blank across several points of analysis.

1) Over 2,000,000 mobile apps, on average, are downloaded on Opera Mobile Store every day. Opera Mobile Store is the fifth largest independent app store in the world. It works with a growing number of mobile carriers offering a subscription-based option for developers with premium apps that is performing substantially better than traditional single copy sales options.

2) Opera Mobile Store offers paid advertising to mobile developers to promote their apps on Google Play. This is a popular option that can substantially boost an apps performance on Google Play leading to improved organic performance over time. Under this paid advertising option, having your app on Opera Mobile Store works to boost your app’s position on Google Play. For additional details, please contact our Sales Team.

This point alone establishes that stores outside of the Big Three are able to help you directly and indirectly, provided you take some time to explore what they have to offer.

3) Mobile developer statistics underscore that A) a solid majority are not breaking even, and B) commit little to no money or time to marketing, Just posting your app to a mobile store with little or no effort to promote it inherently and obviously equates to a low download rate.

Generally, dollar for dollar, hour for hour, your money and time invested in promoting your app outside of the Big Three will have a greater impact than promoting it inside the Big Three. It is easier to be seen and heard when there are fewer developers competing for a smaller audience’s attention.

4. Not everyone accesses Google Play. Like China. Being only on Google Play is like saying, “I don’t even want the possibility that my app might become popular in a market of 400 million 3G mobile subscribers and over 1.2 Billion mobile subscribers overall… I don’t want to make any money, I just want to… sit here, in the corner.”

5. The following are the top ten reasons most businesses fail during their first five years according to the Small Business Administration of the United States. Items in red highlight core mobile app market issues.

  • Lack of experience - as indicated in the VisionMobile Survey, “developers who have produced 1-3 apps are only 15% likely to be generating over $5k per month.”
  • Insufficient capital (money) – 52% of developers spend $0 on marketing.
  • Poor location - 88% of developers with apps in the Big Three don’t have their apps on more than one.  
  • Poor inventory management - typically not having an app available across multiple outlets is the equivalent of intentionally limiting production and distribution, unlike brick-n-mortar which is physically constrained by production, storage, packaging and shipping.  
  • Over-investment in fixed assets – Not Applicable.
  • Poor credit arrangement management – Not Applicable.
  • Personal use of business funds – Possible, but a separate issue.
  • Unexpected growth – Not Applicable.
  • Competition – Compounded relevancy.  Not only are there over 500,000 mobile app developers tracked just in the AppFigures.com report, but 88% of them are focusing on two stores.
  • Low Sales – Over 91% of current mobile apps are distributed on a free basis.  Basic rule of market supply and demand, it’s hard to make money on a product that sells for free.

While it may take you some time to set your app up on different mobile stores and it may take some time for it to be approved and publicly listed, it amounts to a fraction of the time involved in marketing any offline product.  Take a few minutes now and get your app set up on Opera Mobile Store.

A little bit of effort has the potential to go a long ways – but one thing absolutely guaranteed is that if your app is not available where millions of mobile app users are looking, none of them will download it.

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