Now that the news about Nokia X is out, we can explore it in greater depth. There are five points to look at — the Nokia X product, its pricing, platform, intended market and that it comes with Opera Mini already installed. Of these, it is the intended market that most acutely differentiates the Nokia X product line as big news.
I’ve been watching and waiting for news like since about 2005. That’s when Nicholas Negroponte with the MIT Media Lab unveiled plans at Davos, Switzerland for a $100 laptop and established the One Laptop per Child initiative. What Nokia is doing with its latest product line can be equated to providing the power of a laptop to adults for $100. We are talking about a mobile device and not a laptop. The Nokia X of today is as powerful, functional, more portable than a laptop from a decade ago — and exponentially more affordable.
Nokia is targeting Asia-Pacific, Europe, India, Latin America, the Middle East and Africa, representing about 80% of the world’s population. Large portions of each of these markets either don’t have a mobile device or are very slow in upgrading their older devices. India’s lifespan for a mobile phone is between 8 – 10 years, on average. more
Nokia X! Starting with a big story close to home, today is the launch of the Nokia X product series! Per Nokia’s February 24th press-release, “Today at Mobile World Congress, Nokia underscored its commitment to connecting the next billion to the Internet by releasing five new affordable handsets, including Nokia X, a family of smartphones that run Android(TM) apps, Microsoft services and signature Nokia experiences.”
The Nokia X series will come with Opera Mini pre-installed. The affordability of the Nokia X starting at 89 Euros matches perfectly with the data compression provided by Opera Mini. The low barrier of entry coupled with less expensive usage fits to Nokia’s target markets spanning Asia-Pacific, Europe, India, Latin America, the Middle East and Africa. more