Category: Opera News

Official Press Release

Oslo, Norway – August 26, 2014

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100 million Android active users are now accessing the web using Opera’s browsers, twice as many as one year ago, Opera Software announced today.

India, followed by China, Indonesia, Russia and Mexico have the largest number of Opera users on Android.

“We are working hard to make fast, secure and easy-to-use web browsers, and I am very happy that we now have over 100 million smartphone customers around the world,” says Lars Boilesen, CEO at Opera Software.

“We want to create a connected world, where people have access to information, and the mobile web is absolutely crucial to this goal,” continues Boilesen.

Opera Mini is most popular

The most popular Opera app for Android phones is the Opera Mini browser, followed by the Opera for Android browser and Opera Max. Opera Mini compresses webpages to as little as 10% of their original size, getting users their content faster. Data compression is a big advantage on slow networks, allowing for a superior browsing experience. It also makes the mobile internet more affordable by helping users get the most out of their data plans.

Data-savings app compresses video

Opera users in some markets can also cut down on mobile video data usage with Opera Max. Developed for Android phones, Opera Max is Opera’s answer to the massive consumer demand for accessing mobile video, enabling compression of video, photos and text across most smartphone apps.

About Opera Software ASA

Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 500 million consumers. Learn more about Opera at www.opera.com, or follow Opera on Facebook, Twitter and blogs.opera.com.

Opera, Opera Mini, Opera Max, O logo and Opera Software logo are trademarks of Opera Software ASA.

Oslo, Norway – August 21, 2014

opera-mini-web-browser-to-land-on-microsoft-feature-phonesOpera Mini will become the default web browser for Microsoft’s existing feature phones and Asha phones portfolio, Opera Software today announced.

The licensing agreement applies to mobile phones based on the Series 30+, Series 40 and Asha software platforms.

As part of the agreement, people who use the current browser for these phones, Xpress, will be encouraged to upgrade to the latest Opera Mini browser. Factory-new devices will have Opera Mini pre-installed.

Opera Mini is one of the world’s most popular web browsers that works on almost any phone. It has a built-in compression technology that allows people to save on mobile data. Opera Mini currently has around 250 million users, over 100 million of these on Android smartphones.

Microsoft first feature and Asha phones are popular with people seeking affordable, well-designed and reliable devices capable of internet browsing, apps and more.

“We continue to sell and support classic first and feature phones as well as the Asha range, which have performed well with millions of people who want new mobile experiences at lower price points,” said Rich Bernardo, head of legacy business, Phones, Microsoft. “The agreement with Opera will enable us to provide continuity of service as we transition from Xpress Browser to Opera Mini.”

“This is a great opportunity to spread the benefits of Opera Mini to millions more consumers in our core markets. There are still massive numbers of people who have not moved to smartphones, but Opera Mini can provide them with an amazing browsing experience right now,” said Lars Boilesen, CEO of Opera Software.

About Opera Software ASA

Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 500 million consumers. Learn more about Opera at www.opera.com, or follow Opera on Facebook, Twitter and blogs.opera.com.

Opera and Opera Mini are trademarks of Opera Software ASA. All other trademarks are the property of their respective owners.

Team of industry experts and innovators assembled to help advertisers deliver next-generation mobile ad campaigns

Original Press Release

San Mateo, Calif. – Aug 19, 2014

As the mobile advertising industry prepares to meet the growing and evolving demands of consumers, mobile ad platform Opera Mediaworks, which serves 64 billion impressions and reaches 700 million global consumers monthly, today announced the launch of its Innovation Lab.

Unlike a traditional product team, whose primary role is to provide solutions to the problems that mobile marketers face today, the Opera Mediaworks Innovation Lab will focus solely on the needs of tomorrow. The Innovation Lab’s goal is to create new products and solutions, leveraging technical innovation available at scale – that will help marketers reach the next generation of mobile consumers in the most effective and engaging way.

“We’ve tasked the Innovation Lab team with understanding how consumers can and will be interacting with their mobile devices in the future — and with finding the ways that brands can actively participate in that experience,” says Scott Swanson, President, Global Advertising Sales.

In addition to making several acquisitions that added to Opera Mediaworks’ roster of mobile talent, including apprupt in Germany and the U.S.-based mobile video ad platform AdColony, the company recruited from some of the best mobile tech firms and ad agencies to make up the 11 team members of the Innovation Lab.

“It was equally important for us to get people who understood both the realities of the demands that ad agencies face and how to communicate the hows and whys of these products,” says Orr Orenstein, team leader and newly-minted Head of Innovation for Opera Mediaworks.

Orenstein, who was previously the CTO of Mobile Theory, the premium mobile ad network that Opera Software acquired in 2012, has 25 years of tech and mobile experience. He was a strong figure in both creating a strong directive for the Innovation Lab group and in vetting its potential members.

The Innovation Lab will put its energy into five distinct focus areas. They are:

    • 1. Interactivity, via a suite of interactive products that utilize the native capabilities of mobile devices, such as the gyroscope, accelerometer, camera and voice recognition.
    • 2. Receptivity, ensuring that ads are served not only to the right person, on the right device and place, but also at the right time — in alignment with the user’s physiological state, or mood.
    • 3. Targeting, including a proprietary technology that detects the apps on a phone to determine that person’s “digital DNA” and serve a highly-relevant ad based on interests and habits.
    • 4. Location, where the creative and marketing message is dynamically updated based on location. For example: weather-related creative, map to the nearest store, or APR (Annual Percentage Rate) offers from the nearest car dealership.
    • 5. Measurement will continue to be of utmost importance for mobile marketers; the Lab will find ways to improve cross-channel tracking and reporting of engagement metrics as well as understanding what’s driving in-store traffic and mobile conversions. In the coming months, the Innovation Lab will release a suite of new products intended to capture the full potential of mobile advertising. Debuts of these new products will be visible as the team takes to various cities with demo stations at breakfast events intended to give marketers an opportunity to interact with the new advertising products on devices, in person.

 

Readers will get an opportunity to “stump” the brainpower of the Innovation Labs team members by submitting questions on mobile advertising through our #stumpthelab contest on Facebook, Twitter and LinkedIn from August 19 through August 26. More on this here http://blog.operamediaworks.com/.

For more information about Innovation Lab, its products and team members, please visit: http://operamediaworks.com/innovation_lab/

About Opera Mediaworks

Opera Mediaworks powers the mobile ad economy through technology innovation, transparency and trust, to create vibrant marketplaces for publishers and advertisers across the globe. This enables advertisers to efficiently reach their target audience and publishers to improve their monetization. Opera Mediaworks operates the world’s biggest brand-focused mobile ad network, serving 24 of the 25 top global brands. We also deliver the world’s leading mobile ad server and monetization tools to 18 of the top 25 media companies worldwide. Our mission is to deliver relevance in the medium where it matters most—on mobile devices.

Headquartered in Silicon Valley, California, Opera Mediaworks has offices in New York, United Kingdom, Germany, Argentina, Brazil, Mexico, India, Indonesia, Russia, Ukraine and Norway. Learn more about Opera Mediaworks at www.operamediaworks.com.

Digital ad industry veteran, Ryan Griffin, will lead team, help mobile ad platform turn customers to partners

Original Press Release

San Mateo, Calif. – Jul 30, 2014

As part of an ongoing effort to tirelessly help customers unlock the full potential of mobile advertising, Opera Mediaworks today announced the formation of its Strategic Accounts Group, a division of the mobile advertising company that will focus on transforming customer relationships into partnerships.

The new team will focus on strategies such as programmatic buying, advanced targeting and post campaign insights, as well as compatibility with new technologies such as location-based outreach, native advertising and beacons.

Leading this effort is Ryan Griffin, who joins as SVP of Strategic Accounts after his tenure as VP of Strategic Sales at Undertone. Griffin will work out of the Opera Mediaworks New York City offices, reporting directly to Scott Swanson, President, Global Advertising Sales, on the West Coast.

“Too often as a platform, we are seen simply as a source of media, but we have so many great insights and new technology to share that we believe will help drive our clients’ bottom lines,” Swanson says. “Our strategic accounts group is intended to get closer to the top brass ‘up the food chain,’ with insights and research about mobile advertising best practices so that campaigns can be designed and planned optimally from the beginning.”

“I decided to join Opera Mediaworks as a function of the company’s unique advantages in technology, data and consumer insight, and the global leadership position those provide. The launch of the Strategic Accounts Group – and its goal of unlocking incremental value for key customers — proves that the company has even more growth potential,” says Griffin. “Opera Mediaworks has brought together an amazing team, and advertisers should be excited for the potential that the company’s international offerings bring to their mobile activation. Mobile is the future of digital advertising, and I’m thrilled to be a part of a company that is in a prime position to accelerate innovation in the space.”

About Opera Mediaworks

Opera Mediaworks powers the mobile ad economy through technology innovation, transparency and trust, to create vibrant marketplaces for publishers and advertisers across the globe. This enables advertisers to efficiently reach their target audience and publishers to improve their monetization. Opera Mediaworks operates the world’s biggest brand-focused mobile ad network, serving 23 of the 25 top global brands. We also deliver the world’s leading mobile ad server and monetization tools to 18 of the top 25 media companies worldwide. Our mission is to deliver relevance in the medium where it matters most—on mobile devices.

Headquartered in Silicon Valley, California, Opera Mediaworks has offices in New York, United Kingdom, Germany, Argentina, Brazil, Mexico, India, Indonesia, Russia, Ukraine and Norway. Learn more about Opera Mediaworks at www.operamediaworks.com.

Leading mobile video advertising platform to consolidate under Opera’s mobile ad subsidiary Opera Mediaworks

Official Press Release

San Mateo, Calif. – Jul 24, 2014

Opera announced today that it has completed its purchase of mobile video advertising platform AdColony. The deal was announced in June and first reported by The Wall Street Journal’s CMO Today.

The acquisition of AdColony, which specializes in delivering TV-like HD mobile video uninhibited by latency and slow load times, will increase the reach of Opera’s mobile ad subsidiary, Opera Mediaworks, to more than 700 million global consumers. Will Kassoy, CEO of AdColony, will continue to run day-to-day operations at AdColony in addition to taking on a new role as CMO of Opera Mediaworks.

This acquisition under the Opera Mediaworks umbrella is aimed at strengthening Opera’s mobile advertising offerings to publishers and advertisers around the world. The addition of AdColony will enable Opera to deliver the highest-quality mobile video advertising experience on smartphones and tablets.

“Opera is a natural fit for us and helps us accelerate our vision to extend the reach of our TV-like experience to a global stage,” says Kassoy. “Its commitment to quality, innovation and the consumer experience is very synchronous with our company vision and culture. Together, we will be able to deliver great innovation and market growth for our customers worldwide.”

“Video has historically been one of the more challenging aspects of mobile advertising, yet it’s also the most engaging ad format we can provide,” added Mahi de Silva, CEO, Opera Mediaworks. “Having AdColony as part of our service portfolio gives us an enormous advantage over other networks and platforms — without the compromised quality and speed that so often accompany mobile video ads.”

Not only will AdColony’s technology and expertise in the mobile video business be integrated into Opera’s mobile ad business, including its programmatic offerings, but the team will also work to consolidate its mobile video technology across Opera’s consumer and operator products.

Full details of the transaction can be found in the Oslo Stock Exchange press release distributed with the June acquisition announcement here.

About Opera Software ASA

Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 500 million consumers. Learn more about Opera at www.opera.com.

About Opera Mediaworks

Opera Mediaworks powers the mobile ad economy through technology innovation, transparency and trust, to create vibrant marketplaces for publishers and advertisers across the globe. This enables advertisers to efficiently reach their target audience and publishers to improve their monetization. Opera Mediaworks operates the world’s biggest brand-focused mobile ad network, serving 23 of the 25 top global brands. We also deliver the world’s leading mobile ad server and monetization tools to 18 of the top 25 media companies worldwide. Our mission is to deliver relevance in the medium where it matters most—on mobile devices.

Headquartered in Silicon Valley, California, Opera Mediaworks has offices in New York, United Kingdom, Germany, Argentina, Brazil, Mexico, India, Indonesia, Russia, Ukraine and Norway. Learn more about Opera Mediaworks at www.operamediaworks.com.

About AdColony

AdColony is a mobile video advertising company whose proprietary Instant-Play™ technology serves razor sharp, full-screen video ads instantly in HD across its extensive network of iOS and Android apps, eliminating the biggest pain points in mobile video advertising: long load times and grainy, choppy video. As a leading mobile video advertising and monetization platform, AdColony works with both Fortune 500 brands and the world’s top grossing publishers. The company’s reach, targeting and optimization tools and services provide advertisers with a superior way to engage mobile audiences at scale. AdColony’s app developer tools and services provide publishing partners with ways to maximize monetization while gaining insight needed to continuously optimize content and advertising offerings. AdColony is a privately-held company backed by Insight Venture Partners and has offices in Los Angeles, San Francisco, Seattle, Chicago, Detroit, New York and London. To learn more about AdColony, visit www.adcolony.com.