Category: Opera News

Sub-continent sees a country-wide shift from feature phones to smartphones, largely fueled by growth on Android

Original Press Release

San Mateo, Calif., and Mumbai, India – September 9, 2014

The Asia-Pacific is now the fastest-growing region in mobile advertising, with 70% growth in ad impressions year-over-year — similar to its upward trajectory within the global economy. This was among the conclusions from from the special edition of the State of Mobile Advertising report, released by Opera Mediaworks today.

India is the single-most powerful driver of the Asia-Pacific market, with mobile-ad impression volume growing 260% since July 2013. This is primarily due to the rapid, country-wide shift from feature phones to smart devices, which is dominated almost entirely by the Android platform (41.7% share vs. a paltry 0.4% for iOS).

Opera Mediaworks’ first India-focused report provides data on device adoption, ad types and mobile consumption patterns in the sub-continent, among other things.

Other market-share findings:

  • Social sites and apps are most popular in usage, consistent with the global trend. However, mobile app stores, gaming and education sites, and apps closely follow, which is particular to India users.
  • Advertisements served are mostly for games and mobile devices, together representing nearly half (48.1%) of all impressions. Classified ads, however, comprise a significant portion, with 1 in 5 impressions dedicated to the direct sale of personal transportation like cars, trucks, motorcycles and bicycles.
  • Most ads are simple banners, but more sophisticated rich media is emerging as a creative medium. Even at only 3.2% of impressions, rich media drives 26.6% of revenue.

With the goal of helping advertisers understand the makeup of the mobile audience in India — and how to better reach them — Opera Mediaworks also published findings about the user base. The company observed that:

  • The Indian mobile advertising audience is young (60% are in the 18-24 age group) and predominantly male (82%).
  • About half are “occasional” users, accessing the mobile web 1-2 times per week, but 21.6% are “frequent” (6-7 days/week), and 6 in 10 ad impressions are served to those “frequent” users.
  • Mobile ad interactions are higher on weekends, and engagement is low during the week.

“The biggest trend that we identified was really about future opportunity,” says Mahi de Silva, CEO of Opera Mediaworks. “Mobile users in India who have shifted to smartphones have done so with Android, and we can see that those users are far more interested in categories like News & Information, Arts & Entertainment and Business, Finance & Investing than the India average. Given the high monetization we’ve seen from these categories on a global level, it’s clear that both advertisers and publishers that can deliver rich user experiences on mobile sites and apps in those categories are going to be successful in India, as well.”

Additional findings from the report will be noted in a presentation by Kshitiz Randhir Shori, Head of Brand Advertising, Opera Mediaworks India on September 11th at the “MMA Forum India 2014: Reimagining Mobile” event at the Palladium Hotel in Mumbai.

He will speak further about how to connect to the Indian audience in meaningful ways through mobile advertising, with a special focus on Sponsored Web Pass and native ad experiences.

To read the full report visit: http://www.operamediaworks.com/insights/sma.html

About Opera Software ASA

Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 800 million consumers. Learn more about Opera at www.opera.com, or follow Opera on Facebook, Twitter and blogs.opera.com.

Opera is a trademark of Opera Software ASA. All other trademarks are the property of their respective owners.

Original Press Release

Oslo, Norway — September 4, 2014

KyivstarKyivstar, the largest mobile operator in Ukraine, will be able to launch a co-branded version of the Opera Mini mobile web browser, according to a new strategic partnership agreement between Opera Software and Kyivstar, announced today.  For monetization and optimization of mobile data, Kyivstar can also opt into the entire Opera portfolio of products, including such products as Opera Web Pass, Rocket Optimizer and Opera Max. The agreement is part of the Global Framework Agreement between Opera Software and VimpelCom Group that was extended in January 2014.

Opera solutions improve mobile internet experience

Opera Mini is a fast, simple and safe browser app for nearly any mobile phone. It shrinks webpages by as much as 90 percent, getting users their content faster. Opera Mini also makes the mobile internet more affordable by helping people get the most out of their data plans.

With Opera Web Pass, Kyivstar will be able to package internet access in an easy-to-understand and affordable way. It includes compelling data packages that are time based, content based or even free for promotional use.

Implementation of Opera’s cloud-based services, including Rocket Optimizer and Opera Max, can help Kyivstar combat the explosion of data traffic coming from smartphones, particularly mobile video consumption. Opera Max is a free and easy-to-use data-savings app that compresses data across almost every app on a mobile device — including video, text and images.  more

Opera Devices SDK 4.2 brings Android, RDK and 4K support plus new full internet browser

Original Press Release

Amsterdam and Oslo, Norway – September 4, 2014

The industry’s first Blink-based engine for Smart TV devices is getting a major upgrade, with the release of the Opera Devices SDK 4.2 embeddable HTML5 rendering engine. Developed by the most mature vendor in the space, Opera Software, this latest Software Development Kit debuts in time for the International Broadcasting Convention (IBC), kicking off next week in Amsterdam.

The Opera Devices SDK 4.2 comes packed with new features:

  • Support for HbbTV 1.5, the latest version of the broadband broadcast specification, with the debut of HbbTV on Opera’s Blink product.
  • A media-streaming option with support for adaptive bitrate streaming, including MPEG-Dash, HTTP Live Streaming and Smooth Streaming. This enables support for all kinds of video services, with better quality and a better user experience.
  • Support for Timed Text Markup Language (TTML) according to a Smart TV Alliance specification and support for multiple video, audio and text tracks for better rendering of subtitles and languages.

Android and RDK support goes live

Support for additional connected-TV device platforms is also new in the latest version of the Opera Devices SDK. In version 4.2, support for devices based on the Android and RDK (Reference Design Kit) operating systems moves from beta to production, joining the SDK’s support for Linux-based devices. The additional platforms satisfies the demands of pay-TV operators and retail OEMs seeking to bring online services, applications and HbbTV to their platforms.

Fully tested for 4K

In a boon for manufacturers seeking to enable 4K content on their devices, the Opera Devices SDK 4.2 has also been fully tested for content and devices with 4K resolution, to manage the high memory flow required for ultra-high-definition television. Over-the-top content is anticipated to become the industry’s biggest driver of 4K content, rather than broadcasted content.

Fresh new full internet browser for TV

opera-tv-browser

The Opera Devices SDK 4.2 also features a totally new internet browser: the Opera TV browser. Empowering viewers to browse the full web directly from their TV with their standard remote control, the latest version features a new user interface completely tailored and optimized for the TV experience. The TV browser has now been deeply integrated into the Opera Devices SDK, making it easier than ever for manufacturers of Smart TV devices to select and deliver a web browser as part of their product offering.

Meet Opera Software at IBC

Opera’s SDK is the most advanced embeddable HTML5 engine for Smart TV devices, shipping on over 25 million devices each year from leading TV and set-top-box manufacturers. To see the latest edition of the Opera Devices SDK in action – and Opera’s premium TV solutions for manufacturers, operators and brands – visit Opera Software at Hall 14 Stand E20 at IBC in Amsterdam (September 12-16). Also meet Opera this week at IFA in Berlin (September 5-10). Book a commercial meeting, or contact zlauder [at] opera.com to arrange a media/analyst briefing.

About Opera TV

The Opera TV portfolio powers rich web experiences on tens of millions of Smart TVs, set-top boxes, Blu-ray Disc players and chipsets for more than 60 customers, including Sony, TiVo, Samsung, Swisscom, Philips, TCL and Sharp.
Tap into the complete suite of tools for creating compelling connected-TV experiences. The Opera TV ecosystem spans the Opera TV Store app platform with hundreds of entertaining apps tailor-made for TV, Opera Devices SDK (software development kit) for creating and rendering HTML5-based user interfaces, and the Opera TV browser for reaching the full web. Opera TV offers solutions for OEMs, pay-TV operators, broadcasters and content publishers. With the Opera Mediaworks advertising platform, Opera TV can help monetize and drive traffic to content through an end-to-end advertising solution. Visit www.opera.com/tv/ to learn more.

About Opera Software ASA

Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 500 million consumers. Learn more about Opera at www.opera.com, or follow Opera on Facebook, Twitter and blogs.opera.com.

Opera and O logo are trademarks of Opera Software ASA. All other trademarks are the property of their respective owners.

New Opera for Windows and Mac debuts with tab preview feature

Original Press Release

Oslo, Norway – September 2, 2014

Opera for Windows, Mac and Linux now offers over 1000 extensions, small programs that extend the functionality of a browser and personalize the browsing experience. In addition, Opera users can now enjoy a completely new tab preview feature.

1000 extensions for easier browsing

Opera’s move to the Chromium engine last year came with improved site compatibility, but its switch to Chromium’s extensions format also meant that Opera had to rebuild its extensions ecosystem from scratch.

With the help of a conversion tool, detailed tutorials and extensive developer outreach, Opera has managed to get its worldwide community of developers to fill its extension catalog for the Chromium-based Opera browser. Opera’s strict moderation of extension submissions and updates ensures that extension users stay safe. For a complete overview of available extensions, head to addons.opera.com/extensions.

Here’s Opera’s pick of the top extensions designed to make your browsing even more efficient:

  • Turn Off The Lights allows you to focus on the video you are watching by dimming the rest of the page.
  • Translate gives you in-page language translation options powered by the Google Translate servers.
  • Disconnect lets you visualize and block websites that track you.
  • Evernote Web Clipper allows you to clip, save and share any interesting web content easily, as well as to store your notes.
  • Similar Image Search gives you an easy way to search similar images on Google Images and other services.

o24_tab_preview_extensions

Give your tabs extra visibility

With Opera 24 for Windows and Mac, released today, users can see a large preview of a webpage by hovering the mouse over a tab. Tab preview lets users see the most recent snapshot of the website and enables a smooth, visual overview of multiple tabs.

This latest version of Opera for computers also comes with user interface improvements. Windows users with very dense displays can now enjoy a sharper-looking UI, similar to what Opera for Mac users get on Retina screens. With HiDPI support, the UI will – instead of being scaled – get the sharpness it deserves.

Give Opera 24 a try. Download it for Windows and Mac at opera.com.
Find all documentation and tools for extension developers at dev.opera.com/extensions/.

About Opera Software ASA

Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 500 million consumers. Learn more about Opera at www.opera.com, or follow Opera on Facebook, Twitter and blogs.opera.com.

Opera, O logo and Opera Software logo are trademarks of Opera Software ASA.

New technology enables mobile operators to quickly deliver high-quality audio streaming to subscribers without buffering or stalling

Official Press Release

Oslo, Norway and Mountain View, Calif. – August 28, 2014

Opera Software’s Skyfire unit has added streaming audio optimization as a new feature to Rocket Optimizer, its NFV-ready video and data optimization platform for mobile operators, the company announced today.

A recent study by research firm Strategy Analytics into consumers’ mobile music habits in the United States, China, France, Germany, Spain and the United Kingdom* found that 77 percent of mobile users listen to music on their phones – with 70 percent claiming to do so at least once per week or more. Seventy-two per cent also said that they use their mobile phones to listen to music at least once a week when the service is bundled into their operator data plan.

The addition of optimized audio streaming to Rocket Optimizer also comes as increasing numbers of mobile operators partner with digital music streaming services as a way to differentiate themselves in the market, improve customer loyalty and reduce churn. It is for this reason that an increasing number of operators don’t count music streaming against their customers’ data plans.

opera-streaming-audio-optimization

 

Rocket Optimizer manages streaming audio traffic in the same way that it optimizes mobile video traffic. It uses its built-in Experience Assurance functionality to automatically detect when the end-user’s live audio stream is about to stall, buffer or drop off entirely due to a poor connection – in real-time, before the problem starts. Rocket Optimizer then instantly adapts the audio stream to fit the available capacity in the network, in order to ensure the end user receives a smooth, uninterrupted, high-quality streaming audio experience.

Rocket Optimizer’s streaming audio optimization works with most of the world’s most popular streaming music services, as well as with “long tail” streaming content hosted on myriad web sites. It supports both MP3 and MP4 stream formats, and – unlike competing optimization solutions – can also convert streams to the more efficient AAC+ codec, which is able to deliver high audio quality over a low bitrate connection to any compatible device.

“With devices getting smarter and networks getting faster, streamed music – like video – is rapidly growing in popularity among consumers, and operators need to prepare their networks to deliver the superior quality of experience that consumers expect,” says Nitin Bhandari, Skyfire CEO and Opera SVP of Operator Products. “While audio is generally streamed at a lower bitrate than video, users often stream audio for hours at a time – consuming significant network bandwidth. Furthermore, quality assurance is hugely important, as users are extremely sensitive to stalling in audio streams. Rocket Optimizer’s audio optimization saves bandwidth where it is needed, while improving the overall consumer experience.”

* “Listening to the Listeners: Mobile Music Survey Results”, May 2014 (Author: Nitesh Patel)

About Opera Software ASA

Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 500 million consumers. Learn more about Opera at www.opera.com, or follow Opera on Facebook, Twitter and blogs.opera.com.

Opera and Rocket Optimizer are trademarks of Opera Software ASA. All other trademarks are the property of their respective owners.