Opera renews partnership to preinstall Opera Mini on all upcoming Micromax Android devices
Opera Software and Micromax, one of the world’s largest handset manufacturers, have announced that they have extended the time frame of their partnership to preinstall Opera Mini as an exclusive third-party mobile web browser on all Android devices launched by Micromax. These devices will be available in India, Russia, Bangladesh, Sri Lanka and Nepal.
50 devices already available
The two companies joined forces last year and to date Opera Mini has been preinstalled on over 50 models of Android smartphones and tablets shipped by Micromax. This partnership has enabled millions of Micromax users to enjoy the benefits of browsing the internet with Opera Mini.
Reasons to preinstall Opera Mini
Opera Mini is popularly known to deliver a smart, more social web experience at high speeds. It offers features such as Smart Page notifications, Speed Dial website shortcuts, download manager, password manager, visual tabs, saved webpages for offline viewing and a share feature – all creating a smooth and fun browsing experience. Opera Mini compresses webpages to as little as 10% of their original size before sending them to the handset; as a result, content is delivered faster, and users save on data costs. Consumers can monitor their data savings via Data Usage menu in the browser. By preinstalling, Micromax can make sure that its users get a smooth web experience from the devices.
A Micromax spokesperson comments, “Smartphones have paved the way for a more connected world, with internet being one of the game-changers in the handset industry. At Micromax, we have always strived to democratize technology for the masses through our innovative product portfolio, service offerings and smart partnerships. Through this collaboration with Opera Software, we are empowering our users with a seamless and faster web browsing experience, giving them an unmatched user interface on their smartphones.”
Lars Boilesen, CEO, Opera Software, says, “This partnership has helped us reach out to millions of people whose primary source of web consumption is through mobile devices. With Micromax becoming the #1 handset manufacturer in India, there is a huge opportunity for us to equip a wide audience with the power of the web.”
Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the 2nd largest smartphone company in India with a market share of 17.5 percent in Q1 of 2014 (CyberMedia Research). The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards.
The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1,50,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price. For more information, please visit www.micromaxinfo.com
About Opera Software ASA
Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 800 million consumers. Learn more about Opera at www.opera.com, or follow Opera on Facebook, Twitter and blogs.opera.com.
Opera and Opera Mini are trademarks of Opera Software ASA.