San Mateo, Calif. – Jul 30, 2014
As part of an ongoing effort to tirelessly help customers unlock the full potential of mobile advertising, Opera Mediaworks today announced the formation of its Strategic Accounts Group, a division of the mobile advertising company that will focus on transforming customer relationships into partnerships.
The new team will focus on strategies such as programmatic buying, advanced targeting and post campaign insights, as well as compatibility with new technologies such as location-based outreach, native advertising and beacons.
Leading this effort is Ryan Griffin, who joins as SVP of Strategic Accounts after his tenure as VP of Strategic Sales at Undertone. Griffin will work out of the Opera Mediaworks New York City offices, reporting directly to Scott Swanson, President, Global Advertising Sales, on the West Coast.
“Too often as a platform, we are seen simply as a source of media, but we have so many great insights and new technology to share that we believe will help drive our clients’ bottom lines,” Swanson says. “Our strategic accounts group is intended to get closer to the top brass ‘up the food chain,’ with insights and research about mobile advertising best practices so that campaigns can be designed and planned optimally from the beginning.”
“I decided to join Opera Mediaworks as a function of the company’s unique advantages in technology, data and consumer insight, and the global leadership position those provide. The launch of the Strategic Accounts Group – and its goal of unlocking incremental value for key customers — proves that the company has even more growth potential,” says Griffin. “Opera Mediaworks has brought together an amazing team, and advertisers should be excited for the potential that the company’s international offerings bring to their mobile activation. Mobile is the future of digital advertising, and I’m thrilled to be a part of a company that is in a prime position to accelerate innovation in the space.”
Opera Mediaworks powers the mobile ad economy through technology innovation, transparency and trust, to create vibrant marketplaces for publishers and advertisers across the globe. This enables advertisers to efficiently reach their target audience and publishers to improve their monetization. Opera Mediaworks operates the world’s biggest brand-focused mobile ad network, serving 23 of the 25 top global brands. We also deliver the world’s leading mobile ad server and monetization tools to 18 of the top 25 media companies worldwide. Our mission is to deliver relevance in the medium where it matters most—on mobile devices.
Headquartered in Silicon Valley, California, Opera Mediaworks has offices in New York, United Kingdom, Germany, Argentina, Brazil, Mexico, India, Indonesia, Russia, Ukraine and Norway. Learn more about Opera Mediaworks at www.operamediaworks.com.