Category: Mobile App Markets

App Development business planThis is intended to be a work in progress, aiming at a comprehensive itemization of the components and tasks in creating a five year business plan for mobile app development. This will involve more than one post.

It is necessary to draw attention to the Pareto Principle in that:

  • About 20% of your efforts will account for 80% of your revenue.
  • Most of what you do as a developer (80%) generates little to no revenue (20%).

You can develop today, tomorrow, and forever — but without marketing, sales, and public relations, not to mention several aspects of business development, you will make little to no money.


Enhance your travel search with browser tools at your fingertips

Official Press Release

Oslo, Norway – August 14, 2014


Whether it’s a transcontinental adventure or a weekend road trip, anyone can be a spontaneous traveler – all you need is a little practice. With the release of the new iOS version of their mobile web browser, Opera Mini, Opera Software shares some valuable browser gems for the spur-of-the-moment traveler.

Get inspired

When wanderlust hits, start by figuring out the kind of getaway you want to have and settling on a destination. For the spontaneous globetrotter, a great way to get inspired is to roam the web for good ideas. Websites such as StumbleUpon and TripAdvisor are great sites to start to look for locations. Look for locations, or join Secret Escapes for last-minute deals on luxury travel. The Discover feature on the start page of Opera browsers can inspire you with the latest articles about popular travel destinations, local cuisine, art, entertainment and more.


One of the biggest benefits to last-minute trips is the potential cost savings, but it can be hard to keep track of those bargains. Structure your entire trip around the biggest bargains you find by bookmarking in your web browser your hotel, tour or restaurants alternatives or use the Opera Stash function for a quick, customizable single-page comparison.


When arranging travel in the heat of the moment, it’s impossible to read up on everything ahead of time. And, once you’re on your way, you may not have access to the websites you want to read. Use your mobile browser to create your own offline travel guide while waiting for your flight. Just like your movies and music, you can preload the travel-tip webpages you want to read and save them for offline reading later.
Opera Desktop Speed Dial

opera-desktop-speed-dialReach out faster

Many browsers enable you to add shortcuts to favorite websites. Using Opera, you can store online travel tools such as XE currency exchange and Google Translate as entries on the Speed Dial start screen for quick access. Organize the entries into folders and these important links will be right at your fingertips while you’re on the go.

Extend your data

Whether you’re in downtown Tokyo or out hiking in the vastness of Death Valley, your internet connection can be limited due to congested bandwidth or poor reception. By using a browser that allows for website compression, you can download and stream faster and spend less on expensive roaming bills. Opera Mini on iOS has two data-saving modes in addition to normal browsing without compression. The Turbo mode shrinks data consumption by 50% while allowing for full website functionality. The Mini mode crunches data even further, allowing you to use up to 90% less data.

Browse privately

When out and about in the world, not everyone needs to know where you have been or where you plan to go. This is especially true when booking tickets on sites that remember you, incrementing prices the longer you search. Opera for computers and Opera Mini have private tabs to give you the ultimate feeling of comfort by removing any trace of the websites you visit.

Travel light with nothing but a wallet, passport and a powerful browser. If you already pack your bag like a pro, make sure to pack your phone for the trip ahead as well.  Read more about Opera Mini at

Download Opera for your computer or mobile at or visit your favorite app store.

About Opera Software ASA

Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 500 million consumers. Learn more about Opera at

Opera, Opera Mini and Off Road Mode are trademarks of Opera Software ASA.

Some developers would say that it takes a lot of work to get your app added to any app store. I’m here to say… NAY!

If you give Opera Mobile Store permission to do some of the work for you, you could be done with all you need to do in about 5 minutes. Earlier, I said, “10 minutes” – but today, we’re providing you a letter that you can copy and paste requesting us to do that work, making it even easier and faster to get your apps on Opera Mobile Store and in front of its 70 million monthly visitors.

Get your app on Opera Mobile Store – Even Easier!

  1. Set up an account on our publisher’s platform, basically add your name, email and choose a password.
  2. Copy – Paste and Fill in Your Information using the following letter and sent it to the Opera Mobile Store content team (

Example Email – Feel free to use – make sure to add your information and attach your APK files:

Subject: Add my Apps to OMS!

Dear Opera Mobile Store,

I’m writing you to request adding my mobile apps to your store. I have set up an account on – my user name is:

You can find my mobile apps on Google Play on the following pages:
URL #1
URL #2
URL #3

I request and hereby give you permission to use the text, icons, and graphics associated with my apps on these pages to create new pages for my apps on Opera Mobile Store.

I am attaching the APK files for each app in this email.

To validate that I am the owner of the above apps, you can

(Select One)

A) review my web site – URL
B) reference a review of my apps at – URL

I look forward to future possibilities with Opera Mobile Store. Please let me know if there is anything more that you need from me to complete my request and let me know of any special cross promotion opportunities that can help promote my apps!

Best Regards,

Your Name
Email Address
Company Name if applicable

And that’s it!  If we need anything else from you, we will contact you. We’ve done this already for thousands of developers, so this is not particularly new. We are mainly applying to things that we are learning from developers to make it easy for them – and for you!


Need Extra Help? Want more opportunities? More publicity?

If you have an app on Opera Mobile Store, you have the potential for some nice extras.

  • Guest Posts, Announcements and App Reviews on the OMS Blog. I’m happy to review content submitted from developers with apps on Opera Mobile Store. Have something you want to write about? Want to get word out for your upcoming apps or beta test opportunities? Maybe you want to provide an extended review of your app with several screenshots? If you provide the content, subject to editorial discretion, I’m happy to help fine tune it and publish it on the blog.  Write me at
  • Letters and questions to the editor – I’m happy to accept both, it is easiest to use our contact form.
  • Interested in reworking your app description? Though only in English, I am happy to take on – in a purely volunteer basis (which means “as time permits”) requests to help you improve your app description. This depends upon volume of requests and other tasks, I will always get to it but I may not be the fastest at it.

And there’s more, but these are the things I’d like to concentrate on most for the present.
Get your apps on as many stores as you can – it is only beneficial to you. I’m not advocating just adding your apps to Opera Mobile Store, but to as many different stores as you can find and get on. We make it easy for you to get on Opera Mobile Store – and we will be happy to introduce you to our network partners.


Going back a few days, we took a look at statistics from indicating that roughly 88% of the developers on the Big Three only have their apps on one of them, only 12% on two, just 1% on all three.

The reasons for this are worth investigating in greater detail, suffice that at least one discussion on LinkedIn has pointed to some developers not having enough time to set up an account and how each of their apps will appear in different stores. Before getting deeper into that, Opera Mobile Store makes it extremely easy and extremely fast to get your app on the 5th largest mobile app store in the world.

Get your app on Opera Mobile Store – Easy

  1. Set up an account on our publisher’s platform –, basically add your name, email and choose a password.
  2. Send an email to the Opera Mobile Store content team ( with a request to have your app/s added to Opera Mobile Store. In this email, you want to include four things:
  • affirm that you are the developer of the apps in question
  • provide a links to each of your apps on other app stores
  • give us permission to “clone” your listing onto Opera Mobile Store
  • provide/attach a copy of your APK files

Typically, you will receive a response within 1-2 business days. If our team needs something more than what you have provided, they will be in touch with you via email.  Our team will “clone” your listing – copy and format your app text, icons and images to OMS specifications, onto Opera Mobile Store.

To make it even easier for you, on Friday I will provide a copy of a letter that you can simply copy/paste and edit that you can send to our team.

All of this should take about 8 minutes to do.

Benefits of being on Opera Mobile Store

In exchange for your 8 minutes, you will have your apps on the 5th largest app store with 70+ million monthly visitors.  Opera Mobile Store generates over 2 million app downloads daily.   You can compete for a top position on Opera Mobile Store’s app lists far easier than you can on the Big Three.

More than this, by developing a relationship with Opera Mobile Store, we can introduce you to our networking partners and accelerate the process of seeing your apps added to their stores, too. We also offer periodic cross-promotion opportunities.

Developers of premium apps can also elect to have their apps placed in special subscription service stores offered by participating mobile carriers.

At the simplest level, getting your app on many different stores increases your total points of presence.  That increases your market reach because not everyone visits Google Play or dines only at McDonalds.   Getting on more than one store increases your options, increases your overall potential for different opportunities.


This goes for just about any entrepreneur. THE ONE THING that makes it easier to engage others on just about anything is that the worst they can say is, “No.” The goal with business socializing, however, is to not make a pitch unless you are reasonably sure they will say, “Yes.” Business socializing should aim at learning about other’s interests, not making pitches, but developing relationships. You want to get to know others and you want them to get to know you – in a favorable light. Far from simply trying to “schmooze” your way through to a good reputation, this is only earned through exhibiting good character and good works.

Venues. Where to meet other business people for the sake of socializing? Just about anywhere except a dank, dark room with no internet connection. There are the obvious events like tradeshows, job fairs and conferences. Local community events, non-profit organizations, special interest groups, colleges, vocational technical schools, alumni organizations, fraternal organizations, veterans groups – all have the potential for meeting fellow business people.

The best place to start with is with the things you like to do and that interest you. The deeper you immerse yourself into what you are going to do anyway, the more likely you are to meet others with overlapping interests. The main thing is don’t limit yourself exclusively to the Internet – mix it up with real people, in person, on occasion.

Awareness. Helping others get to where they want to be helps you get to where you want to be. Knowing what others need or what would be useful to them is an important part of business networking. It’s always a good idea to vet a person’s seriousness, experience, motivation and other idiosyncrasies so you can offer qualified opinions of what they are capable of doing, and how they will achieve it.

Rapport. Don’t expect to hit it off with everyone, nor for anything to develop right off the bat. If you’ve taken the time to meet someone and you have their email or phone number, follow-up with them periodically. It only takes 2-3 minutes, and it’s easy. Early on, you can just ask them to explain what they do, what areas they service, and other specifics. Some people go so far as to keep an index card for each of their contacts – their birthdays, anniversaries, names of children – just to help break the ice. Some of your new contact may become fast friends, naturally and with no prodding.

Matchmaker. This provides you the opportunity to make introductions and be a matchmaker. Being a matchmaker in business, just as in personal relationships, carries risks for you if your introductions go sour. If you say Joe is an excellent graphics designer and turns out not to be, that’s on you. But, if your introductions lead to sales agreements, perfectly completed projects, and other good things, you will be remembered as the one that helped make it happen.

Your Future. The people you meet and the relationships you form today have the potential to come into play almost any time of your own choosing. If you know someone has an urgent need for something, you have the capacity to take it upon yourself to help them find it. So also, every day you have the potential to inadvertently bump into someone new who would be a good match for one of your other business contacts. The point is, you do not need to depend upon “random happenstance.”

One thing that helps a writer when they get a case of writer’s block is to spend more time reading, more time looking for questions and finding the answers to them.  Similarly, in business, if you are in a rut, it can be helpful to get out and meet with other business-minded people. You can wait for business to come to you, but every hour of every day, you have the option to try to get something going. Fundamentally, this requires helping others find what they want.