Mark’s Mobile App Developers Game

“The Grow Your Mobile App Business Game”

If there was a game for mobile app developers, this is what it would look like.  Sort of.  Fortunately, we don’t need character customization, because the “character” is your mobile app development team. This could just be you, it could be a party, or an entire guild!

By MMORPG standards, we don’t really need any more than one class – that class is the Mobile App Developer, sort of like a wizard, but with a steam punk twist. Kinda. Odds are that you are a human. There may be some trolls to take issue with that.

So, grab whatever you want to wear, some rations, a beverage, and a keyboard, we’re going on an adventure!

Well, okay, okay, not really, but maybe we’ll come out of this seeing business and work a little bit differently.  Yes, it is a little silly, but sometimes that is what is needed to spice up your work.  Don’t take my word for word it, much the same has been covered by the Harvard Business Review.

Any game sort of needs points, or something to measure progress by…

  • The Facebook Quest – 1 point for every friend
  • The Twitter Quest – 1 point for every follower
  • Google Plus 1 – 1 point for every +1 you have on Google… and every other social network platform, except:
  • LinkedIn – 5 points for every connection
  • Publish or Perish – 25 points for every article you have published that is publicly available on the Internet
  • Being Talked About – 50 points for every blog or web site featuring a review or other promotion about your mobile app.
  • App Crafting – 1,000 points for each app you have published and available through at least one store.
  • Available in a Store Near You – 50 points per app for every mobile app store your apps are available through. (i.e. If you have 5 apps available on each of 5 stores, you have 25 x 50 = 1250 points!)

Obviously this could be fleshed out a lot more, associating points to levels, special abilities and things like that.

In your average level 1 quest, you’ll end up having to kill ten monsters or collect 10 tainted flowers.  Business is basically the same thing, where you might start just trying to get your first ten friends on Facebook.

In game culture and I know most developers are familiar with game culture, we talk about “the grind” – where playing a game is a lot like work or in this case, the other way around.   The more you do, the more you have to do.

With games, we have a sort of immediate reward.  Regardless how small it might be, in most games we can see each step, each little increment contributing to the overall goal… which is usually “reaching the end game”.  In real world terms, reaching the end game would be a lot like becoming a Fortune 500 company.

In the real world, the real points are usually measured in money and dollar signs.  For a small business though, every day is not a pay day.  With a small team perhaps with very limited operating capital, it can be hard to see how you can grow your business.   Sometimes it can be hard to see how your day to day doings contribute to your end of month and end of year results.

By defining all of the things that you can do, and weighting them according to the degree of impact they could have for your business – you’ll see that there’s always something that you could be doing now, that costs no more than the time you invest in it.   If you have ten minutes to spare, why not try to find a few more friends to like you on Facebook.  Have an extra hour or two?  Maybe write an article or blog post.

It all adds up.  In your MMO’s, your characters just didn’t suddenly reach level 90… they did it one goblin at a time.

Project Manager at the Opera Mobile Store providing Sales-Marketing support. Content development and research.

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