Publish or Perish is about the best advice for anyone seeking to play a prominent role in any niche. That goes for mobile developers, too. Everything you do accrues to your professional capabilities even if it is not specific to writing code. Publishing – producing content – games, articles, graphics or videos does not usually have an immediate return on your investment. It applies to the long-term – where you will be at 1, 3 or 5 years down the road, and beyond. The sooner you start, the sooner you will realize the benefits.
One of the most important things to understand is that the more you produce, the easier it becomes to produce more. Another very important thing is that you don’t need to be in a mad rush to produce content. You just need to make a consistent habit out of it. If you engaged simply to produce one item per week, over a year, you would have 52 items published!
The core issue is that “information can be infinitely recycled”. Information can also be almost infinitely repurposed. This means that parts of what you produce in one article can be used in future articles. Part of what you wrote for a blog post could be used for a newsletter, white paper or press packet.
The following is just a general list of different types of publishing activity:
In virtually all cases, all or part of each of the items above can be referenced or used in almost any other type of content. Portions of your web site can be used to make brochures, press packets and other presentations. Experienced MS Office users can insert videos into their documents – PowerPoint Presentations and even white papers… and of course, blogs.
For Search Engine Optimization (SEO) purposes, it is always good to strive for “unique content” – material not found elsewhere. That usually means about 80% unique content, in that you can reference up to 20% from different sources. Not everything demands applying to SEO principles however.
There are two other potential sources of content:
Both of these types of “content” are or at least can be driven to varying degrees from your end-users. Both involve a correspondingly high level of administration overhead and are not recommended content venues unless you are willing to invest in developing a “community” around your app, your development activities or otherwise in the way of a business or special interest. Involving your end-users in content development, providing them appropriate credit and in some cases monetary or other incentive can also be extremely rewarding.
Curating is basically taking things that have already been written and improving upon them, or assembling the best information on the same topic from different sources.
The problem with most types of content is that they remain static. They don’t need to be. The electronic format makes it easy to change anything without having to pay to have it put into print again.
The #1 format that I’ve found to work best is a hybrid between something like Squidoo and a regular blog. The idea is to have ONE PAGE that presents ALL OF THE BEST OF… on a single topic. Your primary objective is to make that one page into the ULTIMATE RESOURCE that anyone interested in your topic turns to when they want to learn more about it.
The point is to update it on a regular basis – to add in the newest “BEST OF” content on a regular basis while segmenting older content into an archive.
Remember – the whole purpose of the Internet is to enable People to Communicate Information. That’s why (and how) social networks become successful. The more people talk about what your apps, the more likely your apps are to be popular and profitable.
If you are interested in more about content development and publishing, you might also examine:
Project Manager at the Opera Mobile Store providing Sales-Marketing support. Content development and research.
Opera Software 1875 South Grant Street, suite #750 San Mateo, CA 94402