All posts by Boris Khodorkovsky

Opera Mobile Store communications officer & social media expert.

  • googleplus
  • pinterest

Most recent posts:

Many Opera Mobile Store developers have been preselected by our partner Nokia for a free distribution opportunity of their apps on the Nokia Store, promoted to all new Nokia X #Android phones.

If you are an Opera Mobile Store developer and wish to have your apps distributed by Nokia to their massive international user-base, please follow the link, enter your Email, claim your apps and consent to being contacted by Nokia:

http://subscribe.opera-mobile-store.com/nokia-x/

Distribute apps with the Nokia App Store

Distribute apps with the Nokia App Store

There are a lot of good reasons to publish your existing Android apps for Nokia, here are our top 5:

Top 5 reasons to publish to Nokia X

  1. New markets
  2. Additional revenue
  3. App compatibility
  4. Existing tools
  5. App promotion

Android application developers should welcome Nokia X, both as an additional channel to market and as a new revenue opportunity.Tony Cripps, Principal Analyst, Telecoms’ Devices & Platforms group, Ovum

1. Nokia X opens new markets to your existing apps.

Nokia’s sales leadership and brand strength in the fastest-growing smartphone and mobile app markets provide the launch pad for your apps’ success. With Nokia X, you can reach an untapped pool of savvy — and app-hungry — new smartphone users around the world.

Learn more

2. Nokia X’s monetization tools create additional revenue streams for your apps

Monetization tools like Nokia In-App Payment, combined with Nokia’s extensive operator billing network, provide your existing apps with new monetization mechanisms in emerging markets. Consumers in many high-growth markets do not have international credit cards, making traditional revenue collection a challenge.

Get started →

3. Android app compatibility

Nokia has tested over 100,000 Android apps and approximately 75% are directly compatible and ready to be published to Nokia Store. If your app uses Google services for maps, push notifications or in-app payments, you will need to replace these APIs with Nokia-specific APIs, which have been built to work almost identically to those they replace. Nokia services have been designed to minimize porting effort for apps using corresponding Google services, and to allow developers develop and distribute a single APK targeting both ecosystems.

Test your app’s compatibility now ›
Get started →

4. Develop apps for Nokia X using your existing Android SDK, toolkit and skillset

If you already develop Android apps, you can continue to use your existing tool chain. If your app is one of the 25% that requires change, Nokia provides a plugin package for the Android SDK, including the services APIs and the Nokia X emulator. You’ve already got the other tools and skills you need.

Get started →

5. Nokia Developer programs provide the marketing promotion you need

Through programs like DVLUP and local outreach, Nokia offers you opportunities to promote your apps to new users and potential customers, while our online training, events, and support tools make sure you’re putting your best app forward.

Get started →

adv_subscribe

Every year we select The Opera Top Apps Awards winners from 210,000 applications available on the Opera Mobile Store. We chose only top-downloaded apps in 2013.

App Developers are free to use the Award Logo in the program description, on website or in any other online or printed media.

Our best congratulations to our Winners in each category!


Android apps


Java apps


BlackBerry apps

Opera Mobile Store Top Apps Awards 2013 category winner

eBooks

  • FreeBooks by The Mobile Content Distribution Company Limited

Symbian apps

Cross-platform mobile app store now serves 140,000 apps to 75M monthly visitors

The Opera Mobile Store, the fifth-largest mobile app store in the world, today announced that it has tripled the size of the store in the last 12 months, currently offering more than 140,000 apps. The Opera Mobile Store provides more than 75 million monthly visitors, an increase of 63%, with mobile apps and games across most platforms, including Android, Java, BlackBerry, Symbian and iOS.

Usage is also up — the number of daily visitors to the Opera Mobile Store has grown from 1 million to 2.6 million in the past year. Of special note, the United States jumped five positions to take second place in terms of Opera Mobile Store visitors since last year. India remains no. 1, while Indonesia has moved to no. 3, continuing to reflect the Opera Mobile Store’s strength and popularity in Southeast Asia.

Over the first half of 2013, the Opera Mobile Store team introduced several major changes, improving the store platform with useful features for customers, developers and advertisers, resulting in significant success in traffic-to-downloads conversion. This includes the following:

  • The redesigned Opera Mobile Store’s interface for Android devices, featuring the Discover service on the Opera for Android browser, has improved the visitor-to-download ratio by 20%. The Discover service on Opera for Android is a curated list of top websites and content available for selected countries.
  • The Opera Mobile Store is also now available for the customers of several major mobile carriers in Russia, Ukraine, Belarus and Brazil, allowing mobile users to pay for apps right from their mobile account.
  • The Opera Payment Exchange-powered Opera Mobile Store has been launched in India, the USA, the United Kingdom, Brazil and South Africa. Earlier, users could pay for paid apps using credit cards but with OPX integration, users can now pay for apps using carrier billing. This has significantly simplified the payment process for apps and improved visit-to-purchase conversion in those countries.

Other trends in usage numbers for the Opera Mobile Store are also clear.

Upcoming markets such as India, Brazil, South Africa and Indonesia continue to grow. By the end of September 2013, their cumulative download share represented 35% of the Opera Mobile Store’s global downloads.

The biggest market share for mobile apps in these countries still belongs to the low-cost, J2ME-powered mobile devices, with over 49% of the total downloads. These statistics confirm that Android-powered smartphones are slower in penetrating developing countries.

Nevertheless, Android is showing growth in the above-mentioned countries. Android’s market share in these four countries has grown from 11% in September 2012 to 32% in September 2013. Concurrently, the popularity of Java apps in these countries has decreased by 29%, falling from 78% to 49%.

Across all countries, total downloads of Android apps from the Opera Mobile Store grew 18.5% to 38.4% of total app downloads in a year, Java apps downloads have decreased from 67.8% to 43.9%, Symbian has gone from 10.3% to 9.9% and Windows Mobile has shifted from 1.9% to 0.4%. Gaming apps based on the recently-introduced HTML5 online-gaming platform has had 2.6% of downloads on the Opera Mobile Store.

The top-10 downloaded apps to date in the Opera Mobile Store are as follows (by number of monthly downloads):

  1. Facebook app by Facebook (Java)
  2. TubeMate YouTube Downloader by Devian Studio (Android)
  3. Download Manager for Android by FDDM
  4. Chat for Facebook PRO by Mail-Bit LTD (multi-platform)
  5. NewsHunt by Eterno Infotech (Java)
  6. Frim by Ardetiel Services Limited (multi-platform)
  7. Angry Birds Rio by Rovio Entertainment Ltd (Android)
  8. eBuddy Messenger by eBuddy (multi-platform)
  9. WeChat by Tencent Technology (Shenzhen) Company Limited (multi-platform)
  10. Overdrive by Zapak.com (multi-platform)

Users can access the Opera Mobile Store via Opera’s flagship Opera Mini, Mobile Classic and Opera for Android mobile browsers and has been proven as an effective mobile-content distribution platform in several of the world’s fastest-growing mobile markets, including India, Russia, Brazil, Indonesia and South Africa. Users can also access the Opera Mobile Store by browsing to apps.opera.com on their phones.

Besides the reach of the Opera Mobile Store distribution platform, Opera offers marketing and distribution options that extend beyond the mobile store to reach the more than 260 million users of Opera’s mobile browsers worldwide.

About Opera Mediaworks

Opera Mediaworks is the world’s largest mobile advertising platform, helping to power the global mobile economy. We improve efficiency, through technology, innovation, transparency and trust, to create an open and vibrant marketplace for publishers and advertisers across the globe. Opera Mediaworks includes AdMarvel, a mobile ad server and ad exchange; Mobile Theory, a premium mobile ad network in the United States; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Mediaworks Performance, a results-driven, mobile ad network. Also included are impressions served within Opera mobile properties, including the Opera Mini Smart Page and the Opera Mobile Store. Opera Mediaworks is part of the Opera Group.

About Opera Software ASA

Opera products enable more than 350 million internet consumers worldwide to discover and connect with the content and services that matter most to them, no matter what device, network or location. In turn, we help advertisers reach the audiences that build value for their businesses. Opera also delivers products and services to more than 120 mobile operators around the world, enabling them to provide a faster, more economical and better network experience to their subscribers.
From family photos and funny videos to business ideas that change the world economy, the internet has always been about discovery. Whether you are a consumer getting online for the first time, or a multinational corporation trying to reach the right audience, Opera can help you discover more online.
Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. ‘Opera’, ‘Opera Software’, ‘Opera Mini’ and the ‘O’ logo are trademarks of Opera Software ASA. All other trademarks are the property of their respective owners. Learn more about Opera at www.opera.com.

Opera’s State of Mobile Web report shows
how Americans browse on their phones, and when

While living patterns that don’t differ greatly from day to day — especially during the work week — how Americans use their mobile devices does vary depending on the day of week. On Wednesdays, for instance, more Americans visit sports sites on their phones than any other day of the week, even compared to Saturday and Sunday.

Key trends noted in the report:

  • Shopping and real estate sites are most popular midweek, while fashion, games, religion & spirituality, hobbies, and arts & entertainment sites are busiest on the weekends.
  • In some cases, traffic (measured by number of unique visitors) and engagement (measured by number of page views) are not always in sync. Mobile sites in the Food & Drink, Family & Parenting, Business, and Health & Fitness categories see high levels of traffic on one day but hit their engagement peak on another.
  • Americans are spending their mornings (6–10 a.m.) in “lean forward” activities like Shopping, Social Networking and Research in categories like Automotive and Travel. Their afternoons (2–6 p.m.) are spent more in “lean back” activities like checking Business and News sites and browsing Fashion, Education, and Arts & Entertainment content.
  • Many Americans are using the late night and early morning hours (10 p.m. — 2 a.m.) to plan their futures: visits to career and personal finance sites peak during this period.

Mobile use by day of week

Below is a representation of where we see the most traffic to the different internet site categories over the course of a week. For example, more people visit sports sites on Wednesday than any other day of the week.

Mobile use by day of week in the US

 

It is worth noting that some site categories have relatively even use across the week. Shopping and real estate orien- ted sites see an even distribution of users Tuesday through Thursday. Similarly, Fashion, Games, Religion & Spirituality, Hobbies, and Arts & Entertainment sites see most of their visitors on the weekend. Personal finance sites see an even workweek with low usage over the weekend.

Also of interest is the fact that we found some differences between the day sites see their highest number of unique users and when they experience the greatest number of page views. In some cases, there might be a surge of visitors to a category, but the quantity of pages viewed is low, indicating relatively low engagement levels. Or, conversely, some sites see days where total visitors are lower than average, but pages viewed are very high, which means those visitors are more engaged with the site content.

Mobile use by time of day

Below is a representation of where we see the most traffic to the different internet site categories over the course of a 24-hour period. For example, most people visit Sports sites in the morning hours (6-10 a.m.) than any other time period of the day.

Mobile use by time of day in the US

User base growth

In August 2013, the consumer base of the Opera Mini, Opera for Android and Mobile Classic browsers had more than 264 million unique users globally — showing a 26% increase in users year over year. In all, 36% of them are browsing the web with smartphones.

Opera Mini users viewed more than 176 billion pages and generated over 3–7 billion MB of data worldwide. Data in the Opera Mini browser is compressed to as little as 10% of its original size. If this data were uncompressed, Opera Mini users would have viewed over 15 petabytes of data.

adv_subscribe