Thanks to Opera’s advanced compression technology, Indian users of the Opera Mini mobile browsers used 75% less mobile data in the first half of the year, according to a report by Opera Software. This is the equivalent of a monthly nationwide saving of Rs 350 million and adds up to a whopping saving of Rs 2.1 billion in the first six months of 2014.
Opera Mini users on Java-based phones saved an average of 81% in mobile data each month, while smartphone users saved about 69%, the report reveals. Among smartphone users, those on Android phones clocked an average of 68.5% savings per month, while iOS users saved about 62%.
The report is based on aggregated information obtained from the Opera Mini servers.
Opera Mini is compatible with over 3000 mobile devices, ranging from basic Java phones to the latest Android and iOS smartphones. This makes it highly popular in the Indian mobile market, which has a healthy mix of consumers using a large variety of handsets. India is also home to the largest number of Opera Mini users in the world.
Opera Mini data compression
These substantial savings were achieved thanks to Opera Mini’s advanced compression technology, which shrinks webpages down to as little as 10% of their original size, reducing data consumption by up to 90%. The data compression also helps render webpages faster, even while roaming, or in places with poor network conditions, making Opera Mini a great companion while on the go.
Small savings add up to big money
Investing in good technology helps users save money. In the case of Opera Mini, the technology is simply free. Users of the browsing app need only do what they do every day – surf the web with their mobile phones – and Opera Mini will save them money.
Daily savings can add up in the long run. The 2.1 billion rupees that Opera Mini users in India saved over just half the year could be used for:
“We understand how precious mobile data is for Indian consumers, and that’s why our servers work very hard to shrink every bit of data possible for Opera Mini users. It’s indeed gratifying to see that this translates into such gigantic savings for our Indian users. This is, however, only the tip of the iceberg. We are confident Opera Mini can help Indians save billions more”, says Sunil Kamath, Vice President for Southern Asia at Opera Software.
About Opera Software ASA
Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 800 million consumers. Learn more about Opera at www.opera.com, or follow Opera on Facebook, Twitter and blogs.opera.com.
Opera and Opera Mini are trademarks of Opera Software ASA.